What Is SEO Traffic?
If you love free stuff you will love to know what is SEO traffic.
Search Engine Optimization (SEO) is a process where you enhance your website to rank on the top of search engine result pages (SERPs). The resulting traffic from people clicking on the links from the search results leading them to your website is called SEO traffic, also known as "organic traffic". Free Traffic.
Traffic resulting from people clicking on links to your website is absolutely free compared to paid traffic from ads you may have placed on search engines and social media sites.
Now, it can be said that organic traffic is not absolutely free as it does cost money and your precious time to set up website appropriately so that it can be placed on the first page of a search query.
You don't have to be an SEO expert to get on the first page of a search query but it does help to get the right training, support, and tools like the ones I use here.
If you are planning to become an affiliate marketer then you do want to take full advantage of this free traffic.
Many affiliate marketers that use SEO to drive free traffic to their website can have 10, 20, 100 thousand or more views on their website each month with little investment.
Who Can Use SEO
SEO can be used by anyone wanting free traffic to their website.
When I say free, I mean not having to pay for each click to your website using paid advertising.
If you are starting an affiliate marketing website you will want to use SEO to get as much traffic to your website as possible.
The higher the volume of visitors to your website, the more chances you have of people clicking on links to affiliate programs or viewing ads on your site that can transfer into an income for you.
Of course, the more clicks the higher the potential income you can make each month.
As mentioned earlier, if you can get 100,000 or more clicks per month and only made an average of 10 cents per person, that will still generate over $10,000 per month with almost no expenses.
The cost to have a website like mine is costing me approximately $5/month to host my site, $1.50/month to register the website's domain name, and about $20/month for various other tools I use to build and manage my website.
That is a grand total of $26.50 per month of expenses. Once this website reaches 100,000 views per month and I aim low for an average 10 cents per person, that would give me $10,000/month minus my expenses of a whole $26.50 leaves me with a net income $9,973.50 per month.
Granted, those numbers are all speculation. Some niche websites do well and can easily get those 100,000 plus visits per month whereas others you'd think would work well only end up getting a few hundred.
There are no guarantees but that is where doing your SEO research will provide you a higher chance of success.
It doesn't mean that you can't still boost your website traffic with paid traffic. Sometimes using both organic traffic and paid traffic you can more than double your website visitors.
Sure, it would mean higher expenses but your total net income will still be more than if you counted solely organic traffic...if you do it right.
How To Set Up SEO
As a sole entrepreneur, you don't need to be an SEO expert or hire an SEO expert to get your website to rank on the first page of search engine results.
You do, however, need to have some training and support to fully understand how search engine optimization works.
I recently wrote a blog post on how to do SEO on a WordPress website you can read here.
There are basically only three things you need to do to get your website ready for SEO:
- Install Free All-In-One SEO Plugin
- Keyword Research and Integrating Keywords in your content
- Links, Internal and External
- Bonus - Embedded Video
All-In-One SEO Plugin
The main tool to use is a plugin that you can activate on your WordPress website called ALL-In-One SEO. That plugin is quite powerful and will cover about 80% of what you need to do to get your WordPress website SEO ready.
Setting up the All-In-One SEO plugin should only take about one hour that also includes the time it takes to setup your Google and Bing webmaster tools.
That is very fast considering that having your website SEO ready will provide so much in return for many years to come.
The other part of preparing your site for SEO is to do keyword research.
Keywords are essential to let the search engines know what your website is about in general and also what each page and post is about.
It is essential to learn how to use keywords in your content appropriately. If you do what is called keyword stuffing (putting keywords in your content even if it doesn't make sense in the flow) you may be penalized and your ranking in the search engine results can be affected.
The primary areas you want to place keywords in your post or page content is as follows:
- Keyword(s) in Post/Page Title
- Keyword(s) in the Meta Title (within All-In-One SEO)
- Keyword(s) in the Meta Description (within All-In-One SEO)
- Keyword in the first paragraph or at least above the fold
- Keywords in the Alt Tag in your Images
Adding internal and external links will show search engines that your site is active and interactive with your readers.
Internal links will help support your blog post without having to repeat all of the same information already covered within your website.
External links will show that you are not afraid to point out that you don't pretend to know everything and are willing to help your readers access resources that may have higher knowledge within another related field.
Ideally, you want to have at least one external link to an authority site within the first paragraph of your content.
Then you can have as many internal links to other posts or pages on your own website.
Having videos on your website can help your SEO in two different ways.
- Keeps your audience on your website longer
- You can upload copies to places like YouTube and Facebook that have a fully separate ranking platform.
Having people stay longer on your website helps boost your SEO because the search engines see that as people find your information helpful and interesting enough to stay longer than a few seconds.
Creating videos and placing them on YouTube or Facebook can help send thousands of other people to your website that you may not have accessed if you didn't have videos.
Many people rely on videos to learn something instead of blog posts so you want to try as much traffic to your website as possible so that means going after source available.
Alternatives To SEO
There are alternatives to using SEO to get traffic to your website but with little time it takes to do you may end up losing out of thousands of potential customers every month.
SEO is practically free to do except for the cost of some recommended tools.
- paid traffic
- social media
Paid traffic is essentially you are paying an advertiser so much for each person/each click sent to your website. Once that person lands on your website it's up to you to create a website that will convert those visitors into paying customers in order to cover the cost of pay-per-click costs.
Your pay-per-click budget can be spent quickly so you want to ensure you get the proper training to ensure you don't go broke before you're out of the gate.
Using social media is another way of getting free traffic to your website but it will take much more work.
Again, this method shouldn't really be considered an alternative to organic traffic but rather a compliment to your niche website marketing plan.
In order to use social media, you will still need to create helpful content to share. Then you will need to start networking on all the different social media platforms to get people to view and share your links.
Some people try to speed up their social media follower lists by using paid services that supposedly do that for you where you pay a certain amount and they get you thousands of followers.
Don't bother spending your hard earned money on those services as they will not be followers of any value. Sure you may end up having a social site that shows thousands of followers but that is all it is a follower list.
That list of followers won't be sharing any of your content or commenting on anything that you post, they are just a filler for showing that you have a number of followers. They will not be helping your business grow in any form.
You need to be authentic and share only to those that may be interested in your content, they, in turn, will share to others in their circle that are interested.
I hope this helps you understand what is SEO traffic and how you can leverage that traffic to earn a decent online income.
SEO/organic traffic is an amazing free method of getting people that are interested in your niche topic to your website for free but you can also compliment that method to get traffic with the alternatives listed as well.
it's important not to rely on one method alone to get traffic to your website as the rules are constantly changing. Having multiple flows of traffic will help to buffer the loses you may encounter if one method should suddenly change the rules.
Are you already using SEO to get traffic to your website?
If you are, please let me know below. I love to hear from you and always reply.
Have any questions or comments you would like to share please pace them below.
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