What is a Website Keyword and Rank Checker


What is a Keyword for a Website?

A "keyword" is a word or a thread of 2 or more words that help search engines understand what your website or your content is all about. When you type a query in a search engine like Google some of the main words you use to ask that question are considered keywords.

Google search query keyword screenshot

With the query example above, you will see that the result page have snippets.

Websites displayed in the search results have some words in bold lettering which are the keywords used to identify the websites with the same keywords being used.

In the example above Google used the words "website", "site" and "keywords".

Depending on the type of website, for example, if it is a general information website the keywords can be focused on individual blog posts, articles, or other content. 

Whereas, if the website is a specific niche website, the website itself may have primary keywords related to that site, a website keyword.

Search engines will review the keywords of each website on the internet and will use those keywords as part of its algorithm to find the best website that will answer the query.

Now you may have noticed that I said it is only PART of the algorithm.

The algorithm I am referring to is that which determines where your website will rank within the search engine result pages (SERPs).

I'll be digging in further about that subject further down this article.

What is a Keyword Rank Checker?

A keyword rank checker is a tool that will show you where your site ranks within search engine result pages (SERPs) for any keyword or thread of words used on your website.

Keyword ranking tool ScreenShot

The example above is showing a long-tail keyword search result in a keyword ranking tool that I use called Jaaxy

You can search for any variation of keywords to see where your site ranks within the three top search engines. 

In the example image above that long-tail keyword is currently ranked #2 in Google, #1 Bing, and #1 Yahoo. My Google ranking for this keyword has returned to its baseline over the past month as it started at 2nd went down to 5th and now back to the 2nd place...yeah, come on #1.

There are a number of ways you can check the rank of your website without paying for a keyword tool so I'll be showing you more about that further down.

How To Optimize Your Website Keyword

I've briefly explained what is a website keyword and what is a keyword rank checker so you may be interested to learn how to optimize your website for search engines, called search engine optimization (SEO) so your site lands on the first page of search engine results page (SERPs).

Tip: Do not spend too much time or money doing keyword research.

Remember that keywords are only part of the search engine algorithm. 

Content and helping to answer questions are likely the biggest factors in optimum ranking. 

Quality content also helps for having your audience stay longer and return.

The biggest trick to optimizing your website's keyword is by keeping your site to a narrow niche topic.

What I mean by narrow niche topic is that you want to be writing about a specific topic within a broad subject.

I'll use my website as an example. 

Online Business would be considered a broad subject but affiliate marketing is a narrower topic within that subject.

I could have gone even narrower by only talking about a topic like affiliate programs.

The reason I didn't go that narrow of a topic is that I really wanted a site that would help new affiliate marketers in all areas related to affiliate marketing, not just talk about the available programs.

Besides, anyone can go to an affiliate network to get all the details needed for each program, so I wouldn't be adding any value to the reader.

There are certainly other narrower topics available within my niche but again this site is dedicated to helping people that are new to the business.

Keeping your niche topic narrow you can become an authority for that topic. 

If you only write about a specific topic, the search engines will see that you must really know your stuff and will likely boost your site over that of other sites that have general information on the global subject.

Again, this is only part of the search engine algorithm to ranking your website.

The idea is to use a number of different methods to cover all the possible angles to optimize your SERPs. 

It may mean the difference of you being on the 1st versus the 2nd search engine result page (SERP).

How many people do you know that go to the 2nd SERP?

I know I tend to always click on the 1st or 2nd result, after ads of course.

Once you've chosen your niche topic then you can start doing some keyword research.

How to search keywords

There are a number of tools you can use to do your keyword research, some free and some can cost thousands of dollars.

As a solo online entrepreneur, I have a couple of reasons why I would not recommend paying for a standalone premium keyword research tool.

  1. Standalone Keyword Research tools are very expensive and are only part of the search engine algorithm used to rank websites.
  2. As a beginner, you may spend waaay too much time researching and not enough time producing actual content.

Now, I do use a premium keyword research tool but it is part of a package of tools I have access to my hosting platform. 

I would be using free methods if the premium tool were no longer available through that platform.

Researching Keywords For Free

One of the best free keyword research tools I can recommend is Google Ads' Keyword Planner Tool.

You will likely need to open a Google Ads account to access this tool but it is worth doing.

Once you've signed up for the ads account you can access the tool that looks like this below.

Google Ads Free Keyword Research Tool ScreenShot

In the example above I decided to do a search of keywords related to my website.

You can set the location, language, and search networks to research.

The tool will show you a list of keywords, the average monthly searches people make for those keywords, how much competition there is for those keywords, and then the other columns are related to how much it would cost to run ads for those keywords.

If I were researching topics for a blog post for my site I would be looking at those indicating low competition, NOT high average volume.

Although it would be nice to go for those high volume keywords they are harder to compete against.

Being a little niche blogger, I suggest only going after the little scraps that the big companies are not paying attention to, the low competitive long-tail keywords.

One thing to remember is not to treat those numbers like it's written stone.

They are merely a guide to have a little understanding in which direction those keywords may bring you.

You have to remember that each of those long-tail keywords also has single, double or triple keywords within each result.

So your post not only will rank for the long-tail but may also get a ranking boost for those single or triple words as well.

Then you may not be using those words only in one blog post on your site, you may be having the same words somewhere in each post, so the effect is cumulative.

Even if the result shows may only get an average of 10-100 searches per month the real outcome may be in the hundreds of thousands in total.

It's only if a person were to type in that specific phrase will your site get that average amount of views IF you are ranked on the first page of results (SERPs).

For more details on how to complete keyword research be sure to visit my post with the Jaaxy's keyword research tool review. It not only reviews the tool but also provides details on how to complete thorough research. 

You can also sign-up to full training by clicking on the banner at the bottom of this post.

Website Keyword Rank Checkers

Here is a list of FREE, Standalone Purchased, and Premium Part of a Platform Keyword Rank Checkers:

  1. SERPS
  2. Ahrefs (Sorry, Updated Feb 11, 2019 no longer Free, 7 days for $7)
  3. Moonsy
  4. Ubbersuggest
Purchased Premium
  1. Semrush (Currently $99 to $399+/mth)
  2. Moz  (currently $99 to $999/mth)
  3. Seranking  (currently $4.20 to $189/mth)
  4. Advanced Web Ranking  (Currently $49 to $499/mth)
Part of Platform Premium
  1. Jaaxy (Currently Tool is Free/mth with WA Platform Membership for $49/mth or stay as a free member with limited access)
    • WA Platform Membership Includes:
      • Jaaxy Keyword Research and Website Ranking Tool
      • Website hosting for up 50 websites
      • Online Entrepreneur Certification (5 courses, 50 lessons)
      • Affiliate Bootcamp Training (7 courses, 70 lessons)
      • Weekly Webinars
      • 24/7 Live Chat
      • Domain Name Purchasing and Registration
      • WordPress Website Step-by-Step set up assistance
      • 24/7 Tech Support
      • Daily Website Backups
      • Comment and Feedback Application
      • much, much more...


Hopefully, that has answered your question of what is a website keyword and rank checker.

The extra information provided should help you get your website to that coveted first page of Google, Bing, and Yahoo!

Just don't get too preoccupied with the research and numbers.

In the end, it is your authentic quality content that the search engines will value and they will send visitors to your website.

Use these tools to guide your content creation in the right direction.

What research methods are you currently using?

Let me know in the comment section or if you have another question or comment you can leave it there as well. I love hearing from my readers and I answer all my comments.




I have been working from home and making an amazing living for over 8 years. I started affiliate marketing about 3 years ago. If you would like to learn how to work from home and earn money as an affiliate please hit the subscribe button on the bottom of the page. Paul

Click Here to Leave a Comment Below 24 comments
Scott - February 11, 2019

Paul do you have any further insight to share in regards to comparing Jaaxy vs. Google Ads Keyword Planner tool? Is there a big difference between keyword “tools” or are they all pretty much the same? 

Trying to understand if any benefit over one keyword search tool vs others, with the amount of research that goes into building good online content, would be curious about if there any advantages.

    Paul - February 11, 2019

    There is a difference between Jaaxy and Google Ads Keyword Planner. If you can, I highly recommend using Jaaxy, once you start using it you will soon understand why it is so good.

    The Google Ads keyword planner is ok as a guide to give you ideas of possible keywords but you need to understand that tool is created specifically for planning on getting your ads seen by the right audience.

    It is similar as Google will target the ads to those people that do a search query related to keywords that your blog post may have but I find that it will not give you an accurate number of expected ORGANIC searches and clicks to your blog post, rather how many will click on your ad.



Jay - February 11, 2019

Thanks, Paul for this very informative post. I make use of the keyword tool that you recommended and I think it has made keyword research to be really easy for me. My website is about 3 months old and I have not yet started to see any ranking for the keywords I used.

I checked using a keyword Ranker but what I got was not actually a post that appeared in Bing first page but actually a page. What I mean by a page I don’t mean a page that is in the form of an article. I mean a page that comprises of other posts like page 2 of my entire website on the homepage of my blog.

Is this normal? I thought posts are supposed to rank not page numbers on a blog. I look forward to your answer. I would be checking back soon for your reply. Thank you

    Paul - February 11, 2019


    It’s difficult to say exactly what you are referring to in your statement in regards to your page 2 of your website but I will try and answer the best I can.

    It is important to note that your website pages can rank as much as your blog posts. 

    How your pages rank in search engines depends on how you have your website set up. You can have a static home page with a huge amount of content that can rank. You can also have other pages with links and content that will rank as well. 

    On one of my websites, I have the homepage set up as a blog roll but I have another page that is more of a directory that has some information but then also a list of subjects that link to my blog posts. So I see that page ranked in Google, Bing, and Yahoo all the time. That said, even my homepage with a blog roll ranks in Google because of the keywords in my domain name. 

    You can verify what keywords are being searched for that page by reviewing your Google Search Console or Bing Webmaster Console. Click on the pages tab of below your status graph, find and click that page you are mentioning, then click on the query. There you will see what keywords people are searching that is queuing that page to be ranked.

    Let me know if that makes sense or if you can provide further information on your situation let me know by emailing me at paulh@affiliatewealthauthority.com.



Huy - February 11, 2019

Thanks for this, I will definitely have to take a look at that list of the recommended products you listed. I have generally found that some of these tools pull up different information so I like to be able to use multiple programs.  I can’t seem to find a free version of Ahrefs though and it requires a $7 trial.

    Paul - February 11, 2019

    Hey, thanks for the feedback about Ahrefs.

    I’ve updated the information on my post. It is indeed now 7 days for $7. I’ll be looking for more freebies and will add them to the post.



Jenny - February 11, 2019

Haha! No one goes to the 2nd SERP. I’ve read once: “The best spot to hide a dead body is page 2 of Google”. 😛 

Thanks for the suggestions. I didn’t know that there were free keyword rank checkers, so I used to search online for popular phrases. You made my life easier!

    Paul - February 11, 2019

    Hehehe…Page 2+ on Google you can hear the sounds of crickets. lol

    Glad I can help.



Anthony Hu - February 11, 2019

Dear Paul,

Thanks for the nice review on Website Keyword and Rank Checker.

I particularly like the section you give a detailed description on how to use the free Keywords search and Website Keyword Rank Checkers. I see you list four free rank checkers and I would like to use one of them. I am a beginner and which one is the best one for me.

I am free Wealthy Affiliate member and can I have access of Jaaxy?



    Paul - February 11, 2019

    Hey, Anthony,

    Almost all of those rank checkers only offer limited free trials now. It is a competitive market and a profitable market.

    I personally use and recommend the Jaaxy tool as it is more than just a keyword and rank checker. As a free member at Wealthy Affiliate, you can use Jaaxy for up to 30 free keyword searches and 30 site rank scans.

    If you decide to become a Premium Wealthy Affiliate member then you get full access to Jaaxy Lite for unlimited keyword searches and manage continuously scan up to 100 posts or pages.



Twack Romero - February 11, 2019

Hi Paul,

Your page and write-up is excellent. I am new to the world of page rankings/keywords and only have an average, limited understanding of how and what to do. Also, why I have to do these things. The examples you have given me have shed some light in the subject. For once, I now have a list of alternative tools to use and they’re all in one place. I have copied the link to your page and put it in my resources folder.

I was pleased to see that you have stressed that the keyword rankings are only part of what is needed for recognition. Makes me feel better as I am really trying to concentrate on content. This point is often left out, so I thank you for that.

As I said, I now have your site within easy reach on my desktop and shall be frequently dropping in and out to refresh my understanding use the links for the tools. Massive thank you.

    Paul - February 11, 2019

    It’s comments like yours that help me understand that there is still a need to help people that are new to affiliate marketing or any online business.

    If you ever have a question don’t hesitate to come by again. I always answer.



Carmen - February 11, 2019

I did the keyword research on Jaaxy. I’m new to WA and I’m not brilliant with the finances, so I can not do research except for free. I learned reading your post that I can do free research on google. I also found that those long tail keywords are also unique, double or triple keywords in each result. Thanks for sharing, it’s really interesting.

    Paul - February 11, 2019

    Happy to hear that you found it to be helpful. If you have any other questions don’t hesitate to ask.



Tarun - February 11, 2019

Hi Paul,

Insightful article! I have been at this blogging shindig for a year now and have really struggled. AND now I know why.

I really haven’t used this keyword search – I just wrote what I wanted.

Just did a quick search on my blog and most of my keywords are commonly used and there is no way I’m gonna rank. 

Looks like a lot of rewrites over the next few weeks! yikes!

Hey, I at least get to update my old posts! Silver lining

    Paul - February 11, 2019

    That’s the way to look at it! Updating your past blogs will only help your site move up the ranks and if you tweak them a little better with some long tail keywords the better you will rank as well.

    Best of success



Ed - February 11, 2019

Hi Paul,

Great insights into what is a keyword and rank checker. You talk about long tail keywords. What is the optimum length of a long tail keyword?

Sometimes I see really long titles and sometimes really short. My personal experience is that it doesn’t seem to make a lot of difference but then my website is fairly new.

As you said, quality content is important to keep visitors on the site longer and to keep them coming back. However, you need them to visit in the first place. That’s why I think keywords and ranking are so important.

    Paul - February 11, 2019

    Absolutely, keywords do still play a role in getting people to your site as well but if you get them there and your content is not helpful then the search engines will drop your site down the ranks pretty fast. If your site is helpful, it will still have the keywords needed to get people to visit your blog post. So yes do some keyword research, find the low hanging fruit and start writing. 

    Long tail keywords, what is a reasonable length? Good question. Well, the longer your keyword the more narrow and specific your audience will be.  So, a long keyword will rank really well and fast but there may not be anybody out there in the world who will actually search for that specific query or not many anyway. The advantage of having a long tail keyword is that it will boost your average site ranking quickly which in turn may help your website overall ranking which should gain search engine trust faster. I feel that if you can keep it in 8 words, you also want to try and keep your blog post title under 60 characters that include your keyword. A good example to see how long a long tail keyword can be, start typing in the query into Google and see what the prediction shows up, there you will see some excellent long tail keyword examples.

    Hope that helps



Michael - February 28, 2019

Awesome Information.What an incredible blog post! I really love the way you outlined the reviews on Website keyword and rank checker. This article has really made me understand the importance of keywords on the website and the influence it has in ranking. I must say this is an eye-opener. I cannot help but agree with everything that you had written. This is the most extensive article I have ever read.

    Paul - March 1, 2019

    Thank you,

    Keywords are a small part in in the big scheme of ranking in search engines but you do need to look at the combination of all SEO aspects to give you that extra edge.



Cathy - February 28, 2019

I have been blogging for years now, but never really got into checking the keyword rankings for my articles. Based on Google Search Console, my average ranking is 22, which generally puts me at the end of page 2 (or the beginning of page 3, depending on how you see it). 

I was under the impression that I needed more content as I am involved in a fairly competitive niche. So, if I were to use a keyword rank checker and find a position, say 15, for an article, what can I do to improve on the ranking? Will Jaaxy offer any suggestions on what to fix? 

Thanks for your input.

    Paul - March 1, 2019

    Jaaxy is an amazing rank checker tool but it is also a keyword research tool. I wrote an article all about it here.

    You can review your blog post rank, then you can review your keywords to see if the one you are currently using is too competitive by reviewing the QSR, which is a measurement that shows how many other websites ranked in Google for that same keyword. If the QSR is over 100 then it may be better to look for a keyword less than 100 and update your blog post with the new keyword. You can still keep the same content and topic but it may only be a matter of tweaking your title, meta title, meta description, and your first paragraph keyword and that post can go up in the ranks.

    Great question, thanks for stopping by.



Glen - February 28, 2019

Funny you should mention ahrefs. It is one of the best keyword tools, but I never knew it was free until recently. I always thought it was a paid service and an expensive one. Neil Patel raves about Ahrefs. Anyway, the people at Ahrefs rank the free Google Trends keyword research tool as #1 among the free tools. Besides Jaaxy, I use Semrush and Ubersuggest. Neil Patel took over Ubersuggest not too long ago and made major improvements. It would not surprise me if Ubersuggest starts charging for use. 

    Paul - March 1, 2019

    Thank you for your feedback.

    I recently updated the Ahrefs information a few weeks ago where you can still sign up for a free 7-day trial. 

    Google trends is another great tool to use but I find just using the Google suggest feature to be just as effective to look for long tail keywords. I’m planning to write a blog post about that soon as well. 




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