What is a Website Keyword and Rank Checker
What is a Keyword for a Website?
A "keyword" is a word or a thread of 2 or more words that help search engines understand what your website or your content is all about. When you type a query in a search engine like Google some of the main words you use to ask that question are considered keywords.
With the query example above, you will see that the result page have snippets.
Websites displayed in the search results have some words in bold lettering which are the keywords used to identify the websites with the same keywords being used.
In the example above Google used the words "website", "site" and "keywords".
Depending on the type of website, for example, if it is a general information website the keywords can be focused on individual blog posts, articles, or other content.
Whereas, if the website is a specific niche website, the website itself may have primary keywords related to that site, a website keyword.
Search engines will review the keywords of each website on the internet and will use those keywords as part of its algorithm to find the best website that will answer the query.
Now you may have noticed that I said it is only PART of the algorithm.
The algorithm I am referring to is that which determines where your website will rank within the search engine result pages (SERPs).
I'll be digging in further about that subject further down this article.
What is a Keyword Rank Checker?
A keyword rank checker is a tool that will show you where your site ranks within search engine result pages (SERPs) for any keyword or thread of words used on your website.
The example above is showing a long-tail keyword search result in a keyword ranking tool that I use called Jaaxy.
You can search for any variation of keywords to see where your site ranks within the three top search engines.
In the example image above that long-tail keyword is currently ranked #2 in Google, #1 Bing, and #1 Yahoo. My Google ranking for this keyword has returned to its baseline over the past month as it started at 2nd went down to 5th and now back to the 2nd place...yeah, come on #1.
There are a number of ways you can check the rank of your website without paying for a keyword tool so I'll be showing you more about that further down.
How To Optimize Your Website Keyword
I've briefly explained what is a website keyword and what is a keyword rank checker so you may be interested to learn how to optimize your website for search engines, called search engine optimization (SEO) so your site lands on the first page of search engine results page (SERPs).
Tip: Do not spend too much time or money doing keyword research.
Remember that keywords are only part of the search engine algorithm.
Content and helping to answer questions are likely the biggest factors in optimum ranking.
Quality content also helps for having your audience stay longer and return.
The biggest trick to optimizing your website's keyword is by keeping your site to a narrow niche topic.
What I mean by narrow niche topic is that you want to be writing about a specific topic within a broad subject.
I'll use my website as an example.
Online Business would be considered a broad subject but affiliate marketing is a narrower topic within that subject.
I could have gone even narrower by only talking about a topic like affiliate programs.
The reason I didn't go that narrow of a topic is that I really wanted a site that would help new affiliate marketers in all areas related to affiliate marketing, not just talk about the available programs.
Besides, anyone can go to an affiliate network to get all the details needed for each program, so I wouldn't be adding any value to the reader.
There are certainly other narrower topics available within my niche but again this site is dedicated to helping people that are new to the business.
Keeping your niche topic narrow you can become an authority for that topic.
If you only write about a specific topic, the search engines will see that you must really know your stuff and will likely boost your site over that of other sites that have general information on the global subject.
Again, this is only part of the search engine algorithm to ranking your website.
The idea is to use a number of different methods to cover all the possible angles to optimize your SERPs.
It may mean the difference of you being on the 1st versus the 2nd search engine result page (SERP).
How many people do you know that go to the 2nd SERP?
I know I tend to always click on the 1st or 2nd result, after ads of course.
Once you've chosen your niche topic then you can start doing some keyword research.
How to search keywords
There are a number of tools you can use to do your keyword research, some free and some can cost thousands of dollars.
As a solo online entrepreneur, I have a couple of reasons why I would not recommend paying for a standalone premium keyword research tool.
- Standalone Keyword Research tools are very expensive and are only part of the search engine algorithm used to rank websites.
- As a beginner, you may spend waaay too much time researching and not enough time producing actual content.
Now, I do use a premium keyword research tool but it is part of a package of tools I have access to my hosting platform.
I would be using free methods if the premium tool were no longer available through that platform.
Researching Keywords For Free
One of the best free keyword research tools I can recommend is Google Ads' Keyword Planner Tool.
You will likely need to open a Google Ads account to access this tool but it is worth doing.
Once you've signed up for the ads account you can access the tool that looks like this below.
In the example above I decided to do a search of keywords related to my website.
You can set the location, language, and search networks to research.
The tool will show you a list of keywords, the average monthly searches people make for those keywords, how much competition there is for those keywords, and then the other columns are related to how much it would cost to run ads for those keywords.
If I were researching topics for a blog post for my site I would be looking at those indicating low competition, NOT high average volume.
Although it would be nice to go for those high volume keywords they are harder to compete against.
Being a little niche blogger, I suggest only going after the little scraps that the big companies are not paying attention to, the low competitive long-tail keywords.
One thing to remember is not to treat those numbers like it's written stone.
They are merely a guide to have a little understanding in which direction those keywords may bring you.
You have to remember that each of those long-tail keywords also has single, double or triple keywords within each result.
So your post not only will rank for the long-tail but may also get a ranking boost for those single or triple words as well.
Then you may not be using those words only in one blog post on your site, you may be having the same words somewhere in each post, so the effect is cumulative.
Even if the result shows may only get an average of 10-100 searches per month the real outcome may be in the hundreds of thousands in total.
It's only if a person were to type in that specific phrase will your site get that average amount of views IF you are ranked on the first page of results (SERPs).
For more details on how to complete keyword research be sure to visit my post with the Jaaxy's keyword research tool review. It not only reviews the tool but also provides details on how to complete thorough research.
You can also sign-up to full training by clicking on the banner at the bottom of this post.
Website Keyword Rank Checkers
Here is a list of FREE, Standalone Purchased, and Premium Part of a Platform Keyword Rank Checkers:
Part of Platform Premium
- Jaaxy (Currently Tool is Free/mth with WA Platform Membership for $49/mth or stay as a free member with limited access)
- WA Platform Membership Includes:
- Jaaxy Keyword Research and Website Ranking Tool
- Website hosting for up 50 websites
- Online Entrepreneur Certification (5 courses, 50 lessons)
- Affiliate Bootcamp Training (7 courses, 70 lessons)
- Weekly Webinars
- 24/7 Live Chat
- Domain Name Purchasing and Registration
- WordPress Website Step-by-Step set up assistance
- 24/7 Tech Support
- Daily Website Backups
- Comment and Feedback Application
- much, much more...
- WA Platform Membership Includes:
Hopefully, that has answered your question of what is a website keyword and rank checker.
The extra information provided should help you get your website to that coveted first page of Google, Bing, and Yahoo!
Just don't get too preoccupied with the research and numbers.
In the end, it is your authentic quality content that the search engines will value and they will send visitors to your website.
Use these tools to guide your content creation in the right direction.
What research methods are you currently using?
Let me know in the comment section or if you have another question or comment you can leave it there as well. I love hearing from my readers and I answer all my comments.
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