What Does An Affiliate Marketer Do?
The question that so many people who are interested in starting an online business is what does an affiliate marketer do?
For people who never ventured into the realms of understanding online business, affiliate marketing can seem quite baffling.
To be honest the subject in a whole can still be quite puzzling to most marketers.
It doesn't help that in the beginning affiliate marketers were mostly spammers that tried to get clicks on their banners no matter what it took.
An affiliate marker primarily directs customers to merchants/companies that have products or services to sell. If that referred customer buys a product or service the affiliate marketer earns a commission for each sale. If the affiliate does not succeed in having the customer buy a product or service, the affiliate marketer does not get paid.
The affiliate marketer will essentially repeat this process to earn a regular commission income from multiple merchants.
The process of linking with merchants, finding customers and referring them to the merchants can become an entangled web of confusion if you don't know what you are doing.
I will debunk some myths about affiliate marketers and explain the basic process in further detail in this blog along with providing you with some handy tips and tools to help if you are starting an affiliate marketing business.
Here is a quick view of how affiliate marketing works
All Affiliates Are Spammers! Myth?
Unfortunately, in the past, many, if not most affiliate marketers were spammer type of entities.
If you are somewhat aged like me you may remember the days where you landed on web pages full of banners with flashing red and yellow text everywhere.
If you were unfortunate enough to accidentally click on one of those banners you may end up seeing a stream of windows open.
Then every time you tried to close one, 10 more would open. You either had to close your browser completely and empty your cache, sometimes having to reboot the computer completely.
These kinds of sites may still exist but with the evolution of search engines, you won't find them anywhere near the top of any search engine results.
These sites typically don't bother for paid clicks either as it would cost more to advertise than the commissions they may earn.
Advanced search engines have eliminated the affiliate spammers! Hooray!
So nowadays affiliate marketers are much more civilized. You may get one or two popups here or there.
You see fewer and fewer popups as tools available to the affiliates are so much more advanced today that they can see if a popup helps them or causes their readers to flee to the hills.
The most common popup people use today is one that will show up only if you are about to leave their site.
They use that tactic because they really don't have anything to lose at that point to give one last try to encourage you to stay, subscribe or sign-up to a program.
It's kinda like when you order a meal at a fast food chain and they ask if you want any extra fries with your meal.
So now you may be asking what are affiliate marketers doing now?
What Do Affiliate Marketers Do Now?
This is where things can get complicated but I will stay with the basics here to keep this blog with the limits of the internet.
The most common and easiest way for people to become an affiliate marketer is by creating a website and blogging.
The affiliate marketer will create a website about a subject, what is called a niche, hopefully about a niche they are familiar with.
They will add content to that website in the form of blogs and images.
If they create content of good value and do the whole process correctly, they can get their website showing up on the first page of Google, Bing, and Yahoo search engine searches.
This process, in turn, will bring free/organic traffic to their website.
Here is an example for one of my blogs showing up on the first page of Google. Now that is a long tail search query but you have to remember that I only started adding real content to this site in December 2018 (1 month ago at the time of writing this post). So I am still quite pleased to see my new blogs already showing some awesome results.
One of the principals I try to follow closely when writing my blogs is to write something that helps to answer somebody's question(s).
Another personal rule I follow is to not have affiliate links or ads all over the place.
Now I do feel that the work I do should provide some type of compensation.
Sometimes just knowing that I have helped someone is good enough for me, so seeing phenomenal comments goes a long way.
Unfortunately, comments don't pay the bills so I do have affiliate links on my websites.
The difference compared to other sites though is that I only refer people to things I truly trust and believe in.
Which brings me to the next step of what affiliate marketers do, add affiliate links to their websites.
Adding Affiliate Links To Blog Sites
Affiliate marketers will add affiliate links to their sites in various ways on their blog website.
The fastest, easiest, and I believe to be the most effective way is to add affiliate text links.
Text links are usually a word that has a color assigned to them, underlined, and the mouse arrow changes to a hand pointing when you hover over it.
Sometimes they will write something like this example to highlight the fact you can click it to go to another page, website or in this case another section of the page ==>Click Here
Another common way affiliates will add affiliate links is by adding a call to action button, see below.
The next common way to add affiliate links is to have an image or banner that people can click, like the example below.
Now that Amazon is super popular for affiliate marketers they have some incredible widgets that can be added to your website.
A widget is just a term to describe an element from the merchant that can be added to your website.
It comes in the form of code that the affiliate marketer will add to their website that will then communicate directly with the merchant, like Amazon.
The widgets can be quite simple such as an image, with some text and the live price to a full on store front page.
I have some more examples of affiliate links and how to sign up for them in my blog called, "How to sign up to affiliate programs"
Which gives an awesome segway to where do affiliate marketers find merchants to affiliate with.
Where To Find Merchants and Their Affiliate Links
I recently wrote a post about this subject here, but I will give a brief explanation.
Almost every merchant/company that has a website will have an affiliate program where an individual may apply.
The companies will review your credentials and see if you meet their criteria for eligibility to become an affiliate for their company.
Some companies run their own affiliate programs directly others will rely on affiliate networks to manage the applications and the day to day runnings of the affiliate programs.
Amazon is an example where they run their own affiliate program directly.
Whereas a company like Adobe rely on affiliate networks like TradeDoubler to manage all of the day to day aspects of dealing with affiliates.
You can find affiliate programs or networks in a few ways:
1- Use Google search by typing in "affiliate program + the product or service".
Example "affiliate program + camera"
Choose one that aligns with your niche, go to their site and follow the instructions on how to sign up to their affiliate program.
2- Go to any of the popular affiliate networks and search for a merchant that aligns with your niche.
Here is a short list of affiliate networks.
3- Use a tool, like a keyword research tool called Jaaxy to search for affiliate networks related to your niche site keywords.
Want To Become An Affiliate Marketer?
There you have it!
The basic explanation of what does an affiliate marketer do.
Do you think that you want to be an affiliate marketer?
If your answer is yes but has no experience then I suggest you get some training.
I always recommend Wealthy Affiliate so you can start with their free training with no obligation to buy anything.
After you've completed the 5 courses you will know if affiliate marketing is right for you.
Click the Call To Action below to sign up and I will be there to greet you.
Another great teaching site that I recently found is called Income School. It's a little more expensive but their recommendations are authentic and realistic.
Always keep learning!
Whenever I have a couple of minutes of downtime I learn from those that have been in the business for a long time, like NeilPatel where has a great blog about what is affiliate marketing.
If you have any questions or comments I would love to hear them. Please write them down at the bottom of the page. I always reply.
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