What Are SERPS?

What are SERPs beginners guide

 To be an affiliate marketer you will want to know what are SERPS.

SERP(s) stands for "Search Engine Results Page(s)". It is a list of results you get when doing a search query within a search engine like Google, Bing or Yahoo. As an affiliate marketer, you want to use Search Engine Optimization (SEO) to have your website show up at the preferred top position of the SERPs.

In this blog post, I will explain why it is important to be at the top of a SERP, how to get to the top and alternatives to relying on SERPs.

Why Be at The Top of SERPs

In case the definition at the top of this post isn't clear. 

Here is an image of a SERP in Google for a search related to this website:

Affiliate Wealth Authority SERP in Google

In the example above I did a search query of my website's name.

Obviously, my website name should be number one as it is a unique registered URL. 

My website name is coming as #1 on Google's first page of Search Engine Result Page.

That query also ranked other social media sites with pages related to my website along with images that are on my website.

I still haven't made any videos at the time of this image example so the video is not one of mine. 

Having the SERP above would be the ideal scenario for any search query related to my website.

Unfortunately, you will not see this happen with increasingly competitive search queries.

As your website grows and becomes increasingly mature, in other words, trusted by the search engines your website will rank higher in the SERPs over time.

Here is an example of a search query in Bing related to one of my posts for this website.

Affiliate Wealth SERP for keyword affiliate programs

In the search query above you see that my website is ranking #2 on the 1st-page result in Bing. 

My site is just below a very competitive affiliate marketing program called Amazon, maybe you've heard of them, out of 16,400,000 results for that query.

Why is this important for an affiliate marketer?

Well, the easiest truth is that the higher you are in the SERPs the more money you can make.

No, Google, Bing or Yahoo don't pay you to be on the first page of their SERPs. 

(You can pay them to be on the first page like those ads right at the top of the SERP.)

What happens is more people will click on your website to get an answer.

Once people come to your website you may have the opportunity to suggest products or services that will help them reach their goals. 

Then, if they like your recommendations and do purchase something you can earn that commission.

The higher you are on the SERP, the higher possibility you will have increased traffic to your site, the higher the likelihood you can profit.

You can learn more about what an affiliate marketer does here.

The ultimate goal is to be on the first page of a SERP.

There is a saying in the affiliate marketing community about the fact of not being on the first page on Google, you can tweet below if you like.

The Best Place To Hide A Body Is On The Second Page Of Google - Anonymous

Click to Tweet

Or another one is, "You Have To Be Really Desperate To Click On Page Two On Google".

In other words, if your website ends up on the second page of a SERP you will never be seen.

If nobody sees you, nobody will click the link to your site and your website will look like a ghost town.

Have you seen any ghosts follow any recommendations lately? If you have please leave a comment below, I would love to hear about it.

That is why it is important to learn how to get your affiliate marketing website to show up on the first page of a SERP.

How to Get to the Top of SERPs

How does an affiliate marketer compete against millions of other websites trying to get on that first page with only 3 to 5 spots at most, besides all those ads?

The key to getting a top-ranked spot on a SERP is using search engine optimization (SEO) methods.

You can do SEO by using a combination of plugins, tools, and writing techniques.

You can learn more about SEO by reading my blog post 'What is SEO Traffic".

Here is a quick list of what you need to do for SEO:

  1. Install the Free All-In-One Plugin for WordPress
  2. Keyword Research And Integrated Keywords in your Content
  3. Links - Internal and External
  4. Embedded Video

There is no guarantee that your website will rank at the top of SERPs by using all of those methods but without it will be harder to even get close to that spot.

You can keep track of how your website is doing by using a ranking measuring tool like Jaaxy

I use Jaaxy as part of my membership to the platform that provides me with all of the tools to manage a website like this one. 

Alternatives to Relying on SERPs

What if you did everything possible, by the book SEO and you still can't get your website to the top of SERPs?

Do you call it quits? Do you head for the hills with your hands flapping in the air?

No, you don't give up. Successful affiliate marketers never give up.

This is where you find alternatives such as paid advertising like those ad results you've seen on my example SERP.

With paid advertising you are guaranteed to have your website on the front page of a SERP, right?


You actually have to compete or bid for your ad spots. If you want your website to show up on that first page SERP you will need to pay a premium to be there.

Unless you have a boatload of money you want to get rid of quickly then you really need to learn everything there is to know about setting up ads on Google, Bing, and Yahoo.

The pay per click advertising method can eat up your budget, if you have one, very quickly.

So, if pay per click advertising is not for you what else can you do to get traffic to your site?

That is where the beauty of social media and videos will help get you that traffic.

Putting content on social media and video sites like Youtube doesn't cost you anything right now so it is so important to use them to their fullest potential.

Now I am currently not the best role model for creating a video but I do use social media. 

So get yourself out there, share your blog posts, share other people's blog posts, be present, let people see you and you will get traffic to your site.


Understanding what are SERPs and how you can use SEO to get you to the top of those pages will help you get loads of free traffic to your website.

You don't need to be an expert or pay thousands of dollars to have good knowledge and tools to get your page to the top.

If I can do it so can you...with the right training and support.

I've tried to do it on my own for way too long before I accepted to get the legitimate help I needed from my #1 recommended platform for hosting, domain name registration, training, support, weekly webinars, live chat, and much more tools.

I also rely on the experience and expertise from Rick and Jim at Income School that provide countless videos to explain the not so secret secrets of affiliate marketing.

Do you have a website that is getting on page #1 of a SERP? If yes, please let me know down in the comment section below. I would love to hear about it and I always replay.

If you have a question or comment be sure to leave it down below as well.

Don't forget to subscribe to ensure you get the latest news.




I have been working from home and making an amazing living for over 8 years. I started affiliate marketing about 3 years ago. If you would like to learn how to work from home and earn money as an affiliate please hit the subscribe button on the bottom of the page. Paul

Click Here to Leave a Comment Below 16 comments
alexandra - February 26, 2019

This is the first time that I am hearing about SERPs and how it is related to your SEO. I have been looking at your list of things to do for SEO and the 4 steps to follow. I will follow these and hopefully this will help with my SERPs.  Thank you for explaining paid advertising, I was under the impression that you get what you pay for, I never knew that you would have to bid for a spot or that you were not guaranteed one. I am hoping that by following your recommendations I will be one step closer to rank #1.

Thank you for the great information about SERP. 

    Paul - February 27, 2019

    You’re welcome. Yes, even with the paid advertising side there is competition for the top spot. When you create ads you decide how much you want to spend on your bids for specific keywords. Broad keywords will cost you the most whereas long tail, low hanging fruit keywords are generally cheaper. So if you know how to use SEO you will know how to set up an ad campaign.



ThaisGomez - February 26, 2019

I am new to all this world of affiliate marketing, writing and blogging. so far I have been more concentrated on writing new posts. The majority of them are already ranked in Google. But it never occurred to me to search on Google my own site as you showed in your post. and to my surprise I found that my site is number 2 in Google 😀 I still need to build more traffic and create content that people actually want to read. I am writing about topics related to eLearning which is something I am really passionate about but I have high bounce rates and low session times. I need to understand more how to understand those numbers in Google analytics and console. Do you have any posts on that? Thanks so much for your information. 

    Paul - February 27, 2019

    Great idea, another post idea added to my list in regards to understanding Google Analytics and Search Console. What it means if you have high bounce rates and low session times.

    Quickly on the subject of Google analytics results. The bounce rate and session times you are reporting may not be bad for a new site. Google may still be trying to figure out what your site is about and may be sending the wrong people to your site. It’s a learning process for Google to see if your site answered the question for the person searching. If it sees that person bounced with that query, Google will adjust itself and try other queries that may not bounce. That is where it is important to use SEO to ensure Google knows what your website and blog post is about.

     A metric that is worse than a bounce is the pogo which is not measurable from our end. The pogo is where people do a search query, click on your website link, don’t like what they see, hit the back button, and choose another website link below yours. Get too many of those and your site will be slowly pushed down the SERP rankings.

    So it is important to engage your audience quickly at the top of the page and has fast loading times.

    When I have a post where people are looking for a specific answer like, “What are SERPS?”, I put the answer in the first main paragraph. Then I try to understand what else they may be interested in knowing about that subject to pull them into the blog post. I’m no super expert yet but I try to get my session time average to about 2 minutes and my goal to keep the bounce down to 65%. That is my long term goal but in the meantime, I am not concentrating on those metrics as this is a very new website.

Ilaisaane Tuakalau - February 26, 2019

Huh! so that’s what “SERPS” is, I have am a newbie at Affiliate Marketing and your clear explanation and examples have been I have to say probably the best that I have read online.

Actually, I have learned in just reading your one article everything that I needed to understand like:

How to understand Google and Search Engine Rankings, or how to get to the top of their pages. I also learned that there is such a thing as paying to be at the top using lots of money. Thanks for this information because Bing sent me a notification to set up ads and not knowing enough, held back – I thought that it was free lol…

Yes, I have used Jaaxy and although I have not fully utilized it, I can see how powerful it is with helping me in my website contents.

My main use of social media is FB and Pinterest, I see that you use Tweet – I am not a fan, only for the fact that I do not know how to use it or have any understanding of hashtags (yeah call me old) It would be wonderful to have step by step instructions on how to use some of these social media programs…do you use Tweet a lot and how has this helped you in SERP?

    Paul - February 27, 2019

    I’ll put the idea of a Twitter training on my list to do. I too have only merely begun using it but it’s not that hard to use once you know what you are doing…like everything else with online marketing.  Any interaction with your niche audience will help your SERP. When the search engines see people visit from social media and return more than once is a key indicator that your website is interesting to the audience and that gives an awesome boost to your SERP ranking.

Hockey in a Nutshell - February 26, 2019

Hi Paul,

      This SERP website is excellent. It has great material, and I really like the sayings you include in the middle of the page. “You have to be really desperate to click on page 2 of Google.” That is sad (for marketers) but entirely True! It is good to know that there are other alternatives to SEO, but not when they cost money. I am so glad the WA premium account offers SEO and Jaaxy because I would not want to pay for those benefits individually. I agree that Google, social media, and videos are the best ways to compel site traffic. I am glad I stopped by your site to read this material, and it has convinced me that Wealthy Affiliate is well worth it!

    Paul - February 27, 2019

    Great to see you stop by. It’s hard to get on the first page of SERP and just as hard to stay there. Today you have to attack your website marketing from all directions to stay ahead of the competition.

Thriller books website - February 26, 2019

Hello Paul:

Wonderful home base income blog. I’ve been doing this now through WA for 4 months and learn something new every day. I was familiar with the SEO page but never heard of the SERP page. Until you schooled me on it.

I listened to the 3 min video from Rick on the internet school. It sounds good but to rich for my blood at this point. how did it work for you? I’m all for the power of learning. but for now, High dollar things like that have to wait. I almost forgot. I sent out 4 shares on social media for you to try and gain more traffic. How did you set that up? could you enlighten me?

Overall a great website. Keep it up you’ll get there.

Thank you,

Brian E.

    Paul - February 27, 2019

    Thank you for the shares! Greatly appreciated. Rick and Jim at Income School are great and they have an excellent program called “Project 24”. Where they take you from start to finish where the goal is to have your niche website be profitable to the point of replacing your current job income with passive income within 24 months using their step by step process.

    As for the social share links, that is part of the Thrive Architect and Theme platform that have all these features integrated.

Earl - February 26, 2019

Thanks for all this valuable information Paul, I’ve been working on my first website for a few months now, and was wondering how to get to the top of the search engine result pages. Your blog really helped me understand the steps I have to take to get there, without wasting a lot of money.I also signed up with Wealthy Affiliate. What an amazing platform. Lot’s of great people. And all the help I could ever need.But I might not have ever found them without you!So thanks again!

    Paul - February 27, 2019

    You are absolutely welcome. Understanding the basics like what are SERPs will help you build a solid website foundation. 

Ayebogbon - February 26, 2019

Hi Paul,

This is a really great info on Search Engine Result Page. I usually do some keyword research before start writing and I can say it’s been paying of. 

Getting on page one of search engine isn’t that easy. I searched for my post on google after I’ve got about 20+ article on my website, non of them is on the first page. Even now with 34+ post, it’s just my site name that’s on the first page. However, many of my post can be found on Bing first page.

There are great tips in this article. 

Thanks for sharing.

    Paul - February 27, 2019

    You just need to be patient. It can take Google about 35 weeks on average to decide where your website should rank compared to others.

Wayne - February 27, 2019

Hello, Paul and thank you for this post.  You have helped me understand better, the workings of SEO.  Aside from the four things you say we need to do for SEO, I would like to add that writing quality content on a regular basis and becoming an authority, helps as well.  Would you agree with this?

What you have mentioned here is going to help me a bunch.  I’ll be back to read it again to get more out of it.

All the best,

Wayne (Wayne66)

    Paul - February 27, 2019

    Hi Wayne,

    I agree 100% that good quality and helpful content will help your website get to the top rank of SERPs. Without content, you would not have a website for Google to rank. If people find your content helpful and you have a good engagement with your audience you the search engines will recognize your efforts.




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