What Are SERPS?
To be an affiliate marketer you will want to know what are SERPS.
SERP(s) stands for "Search Engine Results Page(s)". It is a list of results you get when doing a search query within a search engine like Google, Bing or Yahoo. As an affiliate marketer, you want to use Search Engine Optimization (SEO) to have your website show up at the preferred top position of the SERPs.
In this blog post, I will explain why it is important to be at the top of a SERP, how to get to the top and alternatives to relying on SERPs.
Why Be at The Top of SERPs
In case the definition at the top of this post isn't clear.
Here is an image of a SERP in Google for a search related to this website:
In the example above I did a search query of my website's name.
Obviously, my website name should be number one as it is a unique registered URL.
My website name is coming as #1 on Google's first page of Search Engine Result Page.
That query also ranked other social media sites with pages related to my website along with images that are on my website.
I still haven't made any videos at the time of this image example so the video is not one of mine.
Having the SERP above would be the ideal scenario for any search query related to my website.
Unfortunately, you will not see this happen with increasingly competitive search queries.
As your website grows and becomes increasingly mature, in other words, trusted by the search engines your website will rank higher in the SERPs over time.
Here is an example of a search query in Bing related to one of my posts for this website.
In the search query above you see that my website is ranking #2 on the 1st-page result in Bing.
My site is just below a very competitive affiliate marketing program called Amazon, maybe you've heard of them, out of 16,400,000 results for that query.
Why is this important for an affiliate marketer?
Well, the easiest truth is that the higher you are in the SERPs the more money you can make.
No, Google, Bing or Yahoo don't pay you to be on the first page of their SERPs.
(You can pay them to be on the first page like those ads right at the top of the SERP.)
What happens is more people will click on your website to get an answer.
Once people come to your website you may have the opportunity to suggest products or services that will help them reach their goals.
Then, if they like your recommendations and do purchase something you can earn that commission.
The higher you are on the SERP, the higher possibility you will have increased traffic to your site, the higher the likelihood you can profit.
You can learn more about what an affiliate marketer does here.
The ultimate goal is to be on the first page of a SERP.
There is a saying in the affiliate marketing community about the fact of not being on the first page on Google, you can tweet below if you like.
The Best Place To Hide A Body Is On The Second Page Of Google - Anonymous
Or another one is, "You Have To Be Really Desperate To Click On Page Two On Google".
In other words, if your website ends up on the second page of a SERP you will never be seen.
If nobody sees you, nobody will click the link to your site and your website will look like a ghost town.
Have you seen any ghosts follow any recommendations lately? If you have please leave a comment below, I would love to hear about it.
That is why it is important to learn how to get your affiliate marketing website to show up on the first page of a SERP.
How to Get to the Top of SERPs
How does an affiliate marketer compete against millions of other websites trying to get on that first page with only 3 to 5 spots at most, besides all those ads?
The key to getting a top-ranked spot on a SERP is using search engine optimization (SEO) methods.
You can do SEO by using a combination of plugins, tools, and writing techniques.
You can learn more about SEO by reading my blog post 'What is SEO Traffic".
Here is a quick list of what you need to do for SEO:
- Install the Free All-In-One Plugin for WordPress
- Keyword Research And Integrated Keywords in your Content
- Links - Internal and External
- Embedded Video
There is no guarantee that your website will rank at the top of SERPs by using all of those methods but without it will be harder to even get close to that spot.
Alternatives to Relying on SERPs
What if you did everything possible, by the book SEO and you still can't get your website to the top of SERPs?
Do you call it quits? Do you head for the hills with your hands flapping in the air?
No, you don't give up. Successful affiliate marketers never give up.
This is where you find alternatives such as paid advertising like those ad results you've seen on my example SERP.
With paid advertising you are guaranteed to have your website on the front page of a SERP, right?
You actually have to compete or bid for your ad spots. If you want your website to show up on that first page SERP you will need to pay a premium to be there.
Unless you have a boatload of money you want to get rid of quickly then you really need to learn everything there is to know about setting up ads on Google, Bing, and Yahoo.
The pay per click advertising method can eat up your budget, if you have one, very quickly.
So, if pay per click advertising is not for you what else can you do to get traffic to your site?
That is where the beauty of social media and videos will help get you that traffic.
Putting content on social media and video sites like Youtube doesn't cost you anything right now so it is so important to use them to their fullest potential.
Now I am currently not the best role model for creating a video but I do use social media.
So get yourself out there, share your blog posts, share other people's blog posts, be present, let people see you and you will get traffic to your site.
Understanding what are SERPs and how you can use SEO to get you to the top of those pages will help you get loads of free traffic to your website.
You don't need to be an expert or pay thousands of dollars to have good knowledge and tools to get your page to the top.
If I can do it so can you...with the right training and support.
I've tried to do it on my own for way too long before I accepted to get the legitimate help I needed from my #1 recommended platform for hosting, domain name registration, training, support, weekly webinars, live chat, and much more tools.
I also rely on the experience and expertise from Rick and Jim at Income School that provide countless videos to explain the not so secret secrets of affiliate marketing.
Do you have a website that is getting on page #1 of a SERP? If yes, please let me know down in the comment section below. I would love to hear about it and I always replay.
If you have a question or comment be sure to leave it down below as well.
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