Want To Buy High-Quality Backlinks?

want to buy high-quality backlinks and why with one hand typing on laptop other holding mobile phone

As you are starting your affiliate marketing business you will likely come across all types of online "Gurus" that still want you to buy so-called high-quality backlinks from their tools or platforms. 

What Are Backlinks?

Backlinks are links that your website can get from another website. Example: If I would put a hyperlink on my website that links to your website would be considered a backlink. My link would look like a backlink from your perspective.

Backlink explanation infographic

I'll tell you right now that if you are wondering if you should buy backlinks the clear an quick answer is "No". You shouldn't waste your time trying to get backlinks to your website.

Prior to Google's Penguin update in 2014, having backlinks to your website did help to rank your website as part of Google's ranking algorithm but is not the case anymore.

Once Google implemented the Penguin update it practically wiped out half of the websites that paid for those so-called high-quality backlinks that were actually a means to trick the search engines into thinking their websites were popular.

Let's look at what I consider the two different types of backlinks 

Types Of Backlinks

When we talk about backlinks we could break them down into two different types where one would be considered low quality and the other high, or maybe I should call higher quality backlinks.

Low-Quality Backlinks

What I consider to be low-quality backlinks are those that you're asked to pay for. There is no such thing as buying-high quality backlinks and here's why!

These backlink services from so-called "Gurus" will have you create a new website with a cheap domain name and website hosting. 

You will get some kind of blog post put on that website related to your niche.

Sounds pretty legit so far. Getting a new website with a starter content blog post, nothing wrong with that.

Then, this is where the problem, the scamming starts.

They will take that one blog post and use some kind of software that will spin the blog post to read differently by adding some adjectives and substituting with synonyms into some kind of new blog post jambalaya that doesn't make sense.

They will spin out something like 1000 of these mixed up word posts with links to your website. Which will basically create you a huge website with poor quality content.

Having all those links sounds good in theory as search engines like to see that a website is popular but since so many were trying to game the system the Penguin update helped a lot to get those trying to game the system out of the equation

The search engines can quickly detect that those blog posts provide little to no value to the user...poor user experience.

So is it still worth getting this type of backlinks for your website? How about we first take a look at what actual high-quality backlinks.

High-Quality Backlinks

High-quality backlinks are those that I consider being free.

Who would have guessed that the best backlinks are free?

These backlinks are the ones you will get naturally as people find your website, find the content to be valuable and helpful so they create links from their website to yours.

You can't really stop or redirect these links nor should you have to.

Search engines like Google still look at valuable backlinks as a way to gauge your website's value which in turn can help your SEO. It can help represent your website as being trustworthy and having quality content.

That said, there are differences in the value a backlink will help your SEO. 

Search engines will view backlinks from authority, popular, and trustworthy sites as being of most value in to vouch for your content. 

Whereas on the lower end of the gauge they will view scamming backlinks like those I  described as low-quality backlinks to be the least valuable.

The best way and really the only way to earn high-quality backlinks is by creating quality helpful content for your website.

Once high ranked and authority sites realize your website covers a topic that explains it better than they can they may backlink to your website.

It's all a matter of time and it's free.

Should You Buy Backlinks

After reading about the low and high-quality backlinks I hope you realize that you don't need and should not buy backlinks.

You will get high-quality backlinks naturally just from gaining trust, creating quality content, and engaging with your readers.

You never know who may be looking at your website and decide that your content is worthy to have a link sent to it.

The other reason you don't want to buy those cheap, useless backlinks is that the search engines will actually penalize your website for trying to trick them.

Once they find out, and they will, your website will never rank again.

If you are impatient and don't want to wait for naturally occurring backlinks then you can reach out to those authoritative website owners to see if they would be willing to add your link to their site.

You can always send them an email saying something like, "Hey love your content, I just wrote a blog post related to your subject matter that you may find interesting. Here's the link, check it out and feel free to link to it if you find it would be helpful."

You may or may not get a response but sometimes it will work. Any authority website will review and check whether the content you are suggesting may be of value to their overall SEO, you won't know what they will say unless you try.

Things To Do Instead Of Worrying About Backlinks

So don't worry about getting backlinks. They will come naturally.

This website alone, where I only really started adding content 2 months ago already has 216 backlinks from various websites.

They came naturally by engaging with social media sites, membership forums, and I did a little bit of requesting to other related, higher authority websites.

I really did minimal requests, I may have sent out 5 emails that took me 10 minutes so don't spend too much time on backlinks.

“Don’t worry about things you can’t control.” Anonymous

Click to Tweet

Here is what you need:

1. Helpful Content: What really counts, that doesn't rely on potions, any special sauce or magic beans here, just good quality and helpful content.

Most people will do a search query in search engines to ask a question. Search engines are looking for the best website to answer that question. If your website becomes trusted enough and answers the question without any fluff you will have the best chance of being on the first page of the SERPs.

If your website was a cake. You need to focus at least 90% on your (content) cake. Everything else is just icing and sprinkles to make it look nice. I think I'll need to make a video with that analogy, any excuse to make a cake and eat it too. 😉

2. Keywords: This should only take a small percentage of your time (maybe 3%) to complete keyword research for every blog post and page. Then you can add that keyword in your title, the first paragraph and within your content if it comes naturally to explain your subject. No keyword stuffing, that too is an old SEO tactic that no longer works.

3. Latent Semantic Index (LSI) Content: LSI is keywords that semantically relate to the main keyword you used in the title and first paragraph. The LSI will usually come naturally in your blog post content as you write about your keyword topic. An example would be having a keyword "exercise" would semantically relate to "healthy lifestyle".

So you can see that it is no longer necessary to do keyword stuffing and this will ultimately benefit the user's experience. Just write naturally. This would be part of your time and energy for content creation percentage of 90%.

4. Engagement: Having conversations with your users will help show search engines that your content is interesting and of quality. They know that it's much harder to get people to write a comment and engage then it is to get someone to click a "Like" button. Having comments is important, you replying to their comments or questions is ten times as important as this may trigger further responses from your readers and show on the return visitor metric.

5. User Experience: This focuses more on the "how it looks and reacts" part of your website. If we use the cake analogy again, it's the icing and sprinkles. This should only account for about 5% of your time as well.

This is where you want your website to load fast, easy to navigate, mobile friendly (responsive), easy to read, and not loaded with ads or affiliate links.

6. Website Authority: Your website authority/trust is a matter of time. It just takes time for your website to grow as an authority within your niche. If you consistently create good quality content, engage with your readers, and give it time you will see your website move up towards the first page of the SERPs.

"What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens." – Jolie Miller

Click to Tweet


The bottom line comes down to don't buy backlinks.

If someone tries to convince you that buying backlinks is a great idea, run in the other direction.

If you do, search engines like Google will bury your website and you will never be able to recover.

Continue to create good quality and helpful content and your website will get natural occurring backlinks that are of higher value that can help with your SEO.

Have you ever come across people trying to sell backlinks?

I would love to hear about so please tell me by placing down in the comment section below.

If you have any questions or comments be sure to place them below as well. I always reply and don't forget to click the social share buttons.

Check out My Tools to see what I use for my websites and keep up to date with the latest ways to manage my websites.




I have been working from home and making an amazing living for over 8 years. I started affiliate marketing about 3 years ago. If you would like to learn how to work from home and earn money as an affiliate please hit the subscribe button on the bottom of the page. Paul

Click Here to Leave a Comment Below 6 comments
LearnToEarn Admin - March 11, 2019

I am so glad you tackled this question about backlinks head-on as there are so many other authority websites still claiming this is one of the best methods to rank. But I’ve read a lot about how backlinks can really be harmful and they will set one back a whole tonne and then some.  It is best for one to take up your sound and wise advice with which I wholeheartedly concur. Thank you for taking the time to explain to us the whys and wherefores of backlinks and how to, or how not to use them.

    Paul - March 12, 2019

    I remember a time I had no idea what backlinks were, so when I would get ads or emails suggesting that buying backlinks would boost my ranking quickly it was very tempting. I am glad that the training at Wealthy Affiliate and Income School explain clearly how buying backlinks can ruin your online business.



Lars - March 11, 2019

Thank you for setting the record straight on the topic of buying backlinks, Paul. I wasn’t in the market to buy any right now but I certainly appreciated the explanation why I shouldn’t consider to so either. It is often tempting to look into various offers that lands in my inbox but now I can delete the “buy backlinks” emails right away. 

I am doing my very best to create great content as I rely on that specific advice I have been given again and again. 

Cash used to be king but nowadays it seems to be content.

Anyways, thanks again for a great article.

    Paul - March 12, 2019

    Thanks for stopping over and yes, delete those emails that try to sell you promises of the next best way to get traffic to your website fast.



Sandy - March 12, 2019

Hi there, this is very helpful! I had no idea some asked to be paid for backlinks. It truly did surprise me but it’s good to know that stuff like this happens and when, how or why to avoid them. Thanks for the suggestion of writing someone to link one’s article. It shames me to say that I did not think about it.  Do you think they may share it just because or would you say it usually depends on the person as well as the content? Thanks

    Paul - March 13, 2019


    It really depends on the person and the content. Most people are flattered if you reach out to them to say that you read their blogs and love it but you do have to have relevant content for them to link to. 

    Ideally, you want your content to be the authority of a specific subject. 

    An example would be if his/her site is about dieting and your site is specifically about, I don’t know, a cabbage diet, then you are more of authority if your site has 50+ blog posts about cabbage diets. 

    Compared to his/her site that may have no blog posts about cabbage diets, they may link to yours within their other articles that talk about the different types of diet. 

    It’s where they don’t feel like they would be the best source to talk on a particular topic so they will link to a site that is an authority on the subject.




Leave a Reply: