Start An Online Business With A Website
You can start your online business by using social sites but there are some things about doing it that way that can cause you to wake up in the middle of the night in cold sweats.
Learning how to start an online business with a website will provide you with full control over your content compared to using social platforms that don't own any of their content but rely on yours to create huge profits in their pockets.
I will explain in more detail why I don't suggest running your online business on platforms that don't own content and you will learn all of the advantages of having your own website.
As a bonus, I will show you how easy it is to create and manage your own website(s).
Affiliate marketing is a form of online business that thrives by having a website so you can brand yourself as a trusted authority in your field.
Why Say"No" To Social Media Platforms
It is important to note that I love social platforms just not in the same way as having an online business website.
I can hear you thinking now.
Ok, Paul, make up your mind will ya! Do you like them or not?
I do like them for interacting with my audience but I would not rely on them as my sole platform to put all of my online business content.
Here Are 4 Reasons I Say, "Don't Do it!"
Say "No" to putting all of your content on social Media Platforms
You Have No Control
You are at the mercy of the social platform rules and regulations. They can change their rules and regulations at any time, without notice. That can have a huge impact on your business if the changes are not in your favor. You can lose your whole following overnight.
They Can End At Anytime
All of your content and years of hard work can disappear in a flash.
Some good examples are Vine and Google+. I was starting to have a strong following when they decided they were shutting G+ down (April 2019).
You Are Bringing Traffic To Them
This is a little less concerning as it is sort of a win-win situation. As you add content to their platforms you are essentially bringing traffic to their website so people can see and click on their ads, NOT YOURS. This is ok as they are letting you use their platform for free so I can understand that they should be allowed to cash in on your traffic but wouldn't you rather bring traffic to your site and you CASH IN instead?
You can create a brand for yourself within these platforms but the extent at which you can do so is dependent on how much you are allowed to customize your pages. Again, you are at the mercy of the constraints within the platform.
Why Say"YES" To Building Your Own Website
The quick reason I suggest creating your own website is so that you can have as much control of your online business as possible.
Sure there are still things that are not completely under your control such as your web-hosting site going down for a few seconds but having your own website is still the ultimate means of having control over your business.
You can still use social connections, it's actually encouraged that you do.
You're probably thinking again, "Paul didn't you just list 4 reasons to say no to social media platforms?"
Well, I did say no to putting all of your content on those platforms but you can certainly share some of your content or link to your website content from those platforms.
Here are 4 Reasons I say, "Do It!"
Create Your Own Website
You Have Full Control
Creating a website will allow you full control over your online business. You have full flexibility and input on how you want your website, your brand to look like. This could be the single most important reason to have a website.
Create Multiple Income Streams
Having your own website will allow you to create multiple income streams such as affiliate marketing, ad revenue, selling your digital products, and creating your own membership site. Instead of sending traffic and income to social platforms you can the traffic to your own website and create a lucrative income for yourself.
Anchor Your Marketing Strategy
Your website can be the focal point for your online business marketing strategy. Instead of having all of your content on other platforms that you don't own, having your own website you can have links on those social sites that will drive traffic to your website, your ads, your products.
I had to put that in there. It is cool to have your own website, your unique online business where people from around the world come to see what you have to say. Your website, with a unique brand, will continue to grow and evolve like any long term business. It's kinda like real estate. When your website is new, it's almost the same as buying some land far outside of a city where it is not seen by many people and the value is low. With time and experience, your website starts to gain some recognition, slowly your site becomes part of the city and you get lots of traffic.
It's really cool to see how a website evolves.
I hope those quick and easy descriptions have convinced you that it is better to start your business with the use of a website. Then share snippets of your content to social sites that link back to your website which in turn creates increased traffic and potential income.
"Websites promote you 24/7: No employee will do that." - Paul Cookson
How To Create A Website
This is actually one of the easiest parts to building your online business.
I will break it down into 4-steps. (I think I see a trend here?)
Register A Domain
If you already have a business name, cool! If you don't and want to get into affiliate marketing then you will need to decide what niche topic you want to use. It is best to choose a subject that you are passionate about. You can learn all about niche ideas on one of my other blog posts here. Once you have chosen a niche and name you want to use you'll have to register your domain name. I wrote all about choosing a domain name here.
You can register a FREE domain name right now by typing it in the tool below.
Host Your Website
Now that you've registered your domain name you will need a place to host your website. Some people do this from their advanced home computers but 99% of people use hosting platforms.
One thing to consider when choosing a hosting site is the price, of course, but it's also important to see what you get with that price.
I've been in the online business for a few years already and the best hosting site that I can recommend is called Wealthy Affiliate.
They not only provide web-hosting but also provide loads of training, support, and tools needed to run a successful online affiliate business.
Build Your Website
Alright, so your domain is registered and now you have a place to host it. All that is left is to build your website. You can use platforms that have built-in website builders but there again you can lose a good amount of freedom with your website designs. The website builder that most affiliate marketers will use is called WordPress.
That again is where Wealthy Affiliate has you covered. If all of this information still appears too vague then Wealthy Affiliate will take you step-by-step through the process with videos and task-oriented training modules.
They also use WordPress where you can have your website up and running within 60 seconds from signing in. WordPress is an open source platform that offers you a full range of design flexibility with thousands of free plugins for website customization. They also have thousands of free themes already designed for you.
Add Content To Your Website
With your website now built it is time to add content. If you have chosen your niche you are passionate about then this part will be easy. All you have to do is write blog posts and create videos about your subject. You will use a keyword research tool that will help you get your articles on the first page of search engines. You guessed it, Wealthy Affiliate also provides that keyword research tool as part of the web-hosting service.
Social platforms are amazing but please don't rely solely on them to hold are your content. If you still don't plan to have a website at least make sure that you use several platforms to ensure you don't lose all your following should one close or change their rules.
I hope that the information provided will help you understand why I feel it is important to learn how to start an online business with a website.
Believe me when I say that building your website is quite easy.
Sure there is a learning curve to building a website if you've never done it before.
Remember, if I can do it so can you!
I only made it this far because of the training at Wealthy Affiliate.
There are other great platforms out there that can help you and the second best place I can recommend is Income School where they provide realistic training and expectations.
Have you ever created a website before?
If you did, on what platform did you build it on?
Please leave your answers below or if you have a comment I would love to hear from you.
I reply to everyone.
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