5 Ways To Improve Your Website Ranking

Here are 5 tips on how to improve your website SEO (Search Engine Optimization). Following these tips can bring your website's ranking to the first page of search-engine results.


Relevant and Quality Content

The number one way to improve website SEO rankings is the quality of your content.

Bloggers and affiliates are always looking for the secret sauce to boosting their site to the first page of the search engines.

If you see ads and promotions that promise special and secretive techniques to make your website rank on the first page...don't fall for it!


It's probably a scam.

There are no secret ways to fool the search engine algorithms and if there is something that did it wouldn't be long before your site would be penalized for trying to beat the system at make your website invisible in the search results.

You cannot substitute quality content.

In the long run quality content is what will bring people to your site, keep readers at your site, and keep customers coming back to your site.

If you have a website that is full of fluff with little substance it wont take long for your audience and the search engines to realize that you are not there to help or provide a service.

Your audience and search engines will see right through you.

That said there are a couple of tricks you can use to boost your quality content above other quality content sites.

  1. Keyword Phrases, target each page and post with a keyword phrase. Think about your audience and what they may type in the search engine to find your information. Examples for this post are, how to improve your website SEO", and "improve your SEO with these 5 tips". You can repeat these phrases a few times through the page but make sure that it flows naturally. Remember your post needs to help your audience, don't just think SEO.
  2. Use heading tags, especially an H1, and other tags like bold or italic text throughout your blog or page.  Again keep the user experience in mind when writing your content and SEO will reward you for providing quality information readers are looking for.


Keep Your Content Up To Date

Search engines like to see that websites keep their information up to date and maintain relevancy within their subject matter.

Have you ever looked for information on a particular subject, find a something that may be answer to your question only to see that post was written years ago and the information is no longer relevant today?

You probably did a quick back button and continued to scroll other search results or refined your request with a specific year. 

So you don't want your site to be that back button result.

It will also show as bounce visit which I found can decrease instead of improving my website ranking.

My process is to write a new post one day, then the next day I will review one post to make sure it is still relevant.


Your process or business model may be much different but it is important to make it a regular step in your process.


Review Your Metadata

Each of your pages or posts have areas that you can add your metadata.

This is information your wouldn't necessarily see on the page or post but it is an area between the <head> tags.

Now if you don't know anything about HTML coding you don't need to worry. 

There are a number of plugins that do all the hard work, all you need to do is fill in all the necessary fields.

I use a plugin that is called "All in One SEO Pack".

The "All in One SEO Pack"  is a free plugin and the fields look like the one in the image below for each page.

Metadata broken down:
  • Preview Snippet is what you will typically see as a search result within the search engine pages by using the metadata you enter for each page or post.
  • Title - Recommended to keep under 60 characters so it can fit as the title within the search results as a hyperlink text.
  • Description - This is text description to explain to your reader in 160 characters or less the purpose of your page or post. You can compare it to the "elevator pitch", where if you met the person you want to be involved with your project or buy your product you have a few seconds while alone with that person in the elevator. Keep it brief and to the point.
  • The other parts (Noindex, Nofollow,Exclude, and Disable) are there should you decide that this page or post should not show up on any search engines. There are various reasons you would do this but that is a subject for another article. If you want your page/post to rank in search engines keep these blank.


Provide Authority Links

You want to show your readers that you may know a lot about your subject but are willing to admit that there are other sites that may go into more detail on a particular subject.

You may also have more detail about a subject that you already posted and can link to that post.

It is important that you don't just add the words "Click Here" as the link all over your content.


For one reason it does not help with the flow of your blog and can be distracting to the reader and a second reason is that click here text does not add any value for search engine ranking.

The best way to create links within your post is to make descriptive links by using your keyword terms or phrases as shown in the next line.

By following these tips you will learn how to improve on your SEO

You don't want to link to any random site out there either. 

The purpose of your site and its links are to assist your reader, getting them the information that will add the most value.

Choose linked sites that have a strong authority on the keyword phrase subject matter.

As an example, if your website is talking about working from home then that link should bring you to a site that focuses and is an authority on that subject. 


Alt tag your images and videos

"Alt Tags" also known as attributes provide a text based description of the image or video.

The search engines use these tags to locate your page or post, especially those who use text-only web browsers, screen readers, or now more than ever with Google Home and Alexa - speech searches.

It is best to keep your "Alt Tag" under 125 characters and describe your image as precise as possible.

The best way to write a great "Alt Tag" for your image is to look at your image, then close your eyes and describe it out loud, if it makes sense to you it should make sense to your audience.

These are only a few of the multiple methods on how you can improve on your SEO but they are the key base components that are needed to get a website ranking on the first page of search engines.

Ranking on the first page of search engines is a key element required to build a successful affiliate program.

Subscribe below to take my 10-minute course to learn the 4-steps for a successful affiliate marketing business. 

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I have been working from home and making an amazing living for over 8 years. I started affiliate marketing about 3 years ago. If you would like to learn how to work from home and earn money as an affiliate please hit the subscribe button on the bottom of the page. Paul

Click Here to Leave a Comment Below 22 comments
PEARL AWA - December 17, 2018

Wow, precious content you’ve got here especially for newbies like me.
I’ve learned so much here.
I have a question though… You said that our content should always be updated.
How many months/years do you advise us to allow before updating our content?

    Paul - December 17, 2018

    It is not necessarily a matter of time between updates but a question of relevancy. If your content is no longer relevant then it should be updated or may be completely removed if a product or service you wrote about no longer exists. The key ingredient to remember when trying to improve on your SEO is your audience’s experience. There is nothing worse than reading a post only to find out all that information is no longer relevant. As I mentioned I tend to check my posts as part of my daily routine. Sometimes your post may only require a date change or a change to one sentence or paragraph to have up to date and fresh.

      PEARL AWA - December 17, 2018

      Thanks, Paul you’ve been very helpful.

        admin - February 27, 2019

        You are most welcome.

Fran - December 17, 2018

Thanks for the good explanation of SEO, and also the information on metadata.  That is an area that I need to work on with my own website.  You are providing a service to those starting out who want to figure the whole internet marketing thing out.  Your site contains information that can solve a problem or two for your reader.

    Paul - December 17, 2018


    It is important that you become an expert in the 5 ways provided to ensure that your SEO foundation is solid. These tips only touch the surface on how you can improve your website SEO. Please come back again to see more posts that will dig deeper on the subject of SEO. 



JD - December 17, 2018

Hi Paul,

This is really informative and really does help me gain more info on how to properly use links on the site. I couldn’t agree with you more, content is always king when it boils down to SEO and readers. You’re right, always put the readers first with providing them valuable content.

Thank you for this.


    Paul - December 17, 2018

    Thanks Jose,

    I hope you come back to see more valuable pointers on how to improve on your website SEO as this only scratches the surface but really lays down the crucial foundation.

LT Turner Jr - December 17, 2018

Hello  Paul – This is great! Thanks so much for providing these 5 basic steps to improve rankings! There is so much info out there on how to improve SEO ranking and its hard to know what is really true or not. I appreciate the simplicity of these steps and I can take these steps and apply it to my website right away. 

I totally can relate in your example of keeping your content up to date, definitely plenty of times I did a search, but only to find something that was a few years old. So this is definitely something I will keep in mind to keep fresh content being published on my site. That’s also a great idea to continually review older posts to ensure they are still relevant. Excellent idea. 🙂

Regarding your last step, creating alt tags to images and videos. Are you able to provide an example of how you decide what to add for the alt text? Also curious if adding your key word (if relevant….) as an alt tag to the image? 

Thanks so much for your help with this. 🙂

    Paul - December 17, 2018

    You can use the your keyword in the ALT Tag if it is relevant to the image. When it comes to ALT tags remember your audience experience. If the description does not match what is in the image or video your users can end up clicking on that back button quickly and you can lose the trust of that possible customer forever. It’s similar to the title of your post, if it has no correlation with the content of your post it won’t take long for readers and in turn for the search engines seeing a trend of people leaving your site, thus reducing your ranking.

    If I can describe a process in one line it would be, “Keep your site clean and honest, the reader comes first and if your content helps or adds value for them, they will become your follower, your customer”.



Angella - December 17, 2018

Content really is key and you have a lot of it. I am also part of Wealthy Affiliate and my biggest struggle is putting enough content in my posts. I have no issue with having my points, but I just can’t seem to break it down as much as I should.

I must say that your information on here will help improve my website and my marketing skills.

I don’t get why the description of a picture is necessary. OR maybe I’m just too focused on my niche only, since it doesn’t really need it. I do understand the impact that the ‘ALT tag’ can have on readers, but I think it’s just not as useful to me. I am still willing to try it out.

    Paul - December 17, 2018

    Every little tweak can help bring your site up in the ranking against those sites that don’t take the time to complete those tweaks. If you don’t do it, then there is a chance your competitor(s) will and that will put you lower in the rankings. Again, it is a matter of providing the best experience for your audience. If you have everything and every possible audience covered, then search engines will improve your ranking.

    Remember that these tips only scratch the surface of all the areas you need to tweak to have optimum search engine rankings. Other factors would include things like site speed, smartphone responsiveness, and community interactions.

LYDIA N - December 17, 2018

Great read, it’s very informative article and very well explained for newbies like myself. Thank you. However, can you please draw more light, if possible with an example on number 5 “ Alt tag your images and videos”. I didn’t quite understand it. All in all very useful article to keep in mind.

    admin - December 18, 2018

    The “Alt Tag” known as “Alternative Text” or “Alt Descriptions”. When you load your image onto your website, especially in WordPress you have the main title but you also have an “Alt Tag” section you can fill in. That is where you want to describe the image using text, the better the description you will have, the more words you will have, the more content. The description is also used in case the image is unable to load properly and helps the search engine crawlers to find and index your images. In the end, it’s the importance of providing the best experience to your reader. They are most useful for e-reader platforms, for the visually impaired, and increasingly important for voice searches when using Google home or Alexa.

Christine - December 17, 2018

Thank you for the 5 ways to improve SEO ranking. You have explained them in such away that it is easy to understand. You caught my attention to continue reading till the end and the information is very helpful.

I like your process of writing one new post a day and checking on another to make sure it is up to date.

    Paul - December 17, 2018

    I am pleased to hear you found the information on the 5 tips to improve your website seo easy to read and helpful. I hope you can take time to read more of my posts or be sure to subscribe to be notified of future blogs.

    In regards to writing one and checking one it is important to have some type of schedule. That schedule may not work for you, but as long as you have some type of plan to go over your old posts or pages is key.

Melisa Smith - December 18, 2018

Hello dear, I am very glad to read your top notch article. I try to read different types of digital marketing related articles daily. Today I am surfing to read about “SEO” and I found your very well written precious article. I got learned some new concepts and lessons from your content. I believe it will help me a lot. Thank you so much for your impressive article. I appreciate your effort to write such worthy content. The information shows that you are knowledgeable about your subject and is helpful for the newbie and the for the expert alike.

    Paul - December 19, 2018

    Super! It’s always nice to hear that my posts have a positive outcome, even it were to be only one person. Really appreciate you took the time to visit my site and leave a comment. Please feel free to subscribe to receive updates on my latest posts and exceptional offers.

Britney - December 18, 2018

This is so thorough! And a great resource! Reading this post has introduced me to so much new information on SEO. I’m so excited to learn more. Subscribed!

    Paul - December 19, 2018

    Thank you for subscribing! I look forward to keeping you up to date with new posts, tips, and AWESOME offers.

Jo - December 19, 2018

Hi Paul, thank you for a very informative article, I like the way you ‘break’ things down and explain them in ‘layman’ terms. All too often I come away from reading some information more confused than when I arrived.
After reading through this I have found some useful advice to take away and implement to my site.
Can I ask one question regarding ‘updating content’ When I am searching on Google for information and I get a list of 10 sties, sometimes I do look for a date on the article I am searching, and if I see a very old date I am reluctant to click on it because as you say the information can be so old as to not be of any use, is there any way to change the date of my content or to remove the date it was first published from being on view if it is a few years old, or does the date on a post change if I update the content?

    Paul - December 19, 2018

    Excellent question Jo,
    You can change the published date for any page or post within the WordPress Quick Edit as shown in the image.
    That said, if that post never really ranked well in the first place, it may be better to write a whole new blog and have the original redirect to the new one. Sometimes having a fresh post that is fully up to date may rank better in the long run. The choice is yours as sometimes it is easier to write a whole new blog instead of trying to correct an old one. I hope that helps. Feel free to subscribe or reply to this comment if you have any other questions.


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