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How Often Should You Post a New Blog?

How Often Should You Post a New Blog with image of hands typing on keyboard

Here is that all too common question I hear of how often should you post a new blog to your affiliate marketing website?

All new affiliate marketers ask the same question as they start writing a blog for their new website.

New affiliates see how much time and work goes into making one blog and they wonder, how many more do I have to make like this?

The current number of blogs suggested for a new website is 30 blogs in the first 30 days. That is 1 blog per day for the first 30 days but there are some further details to be aware of to ensure that you are creating blogs that will bring traffic to your website.

I am going to explain why you need so many blogs at first,  when you should be posting them by creating a plan, talk about the 3 different types of posts needed, and how to link them to an affiliate page on your website.

Why So Many Blogs?

​Essentially, it is suggested that you post that many blogs in the first month so that you can show the search engines that you are a new website that means business.

Having 30 blogs posted in the first month will give your website credibility and you will also have a good amount of blogs with keywords that will rank well...if you've done proper SEO research.

It can be hard to get 30 posts out in the first month but that amount of blogs seems to be the ideal amount to get a new website ranking well.

Tip: It's important to ensure that your blogs are of good quality and help your reader answer their questions. It's not only about quantity but also quality. The user experience is the most important key metric to think about when creating your website content.

In some cases, those first 30 blogs are all it takes to get a website ranking on the first page of SERPs for months and years without ever adding any new content.

So it can be really hard for the first month but then the long term payoffs can be extraordinary for years.

If you find that 30 blogs in the first month are too much then you can take longer but it's suggested that you do not take longer than 3 months. 

Another way to reach your goal for 30 blogs in 30 days is to plan your blogs ahead of time as I will explain in the next section.

Plan Your Blogs

Planning? What type of affiliate does that? The successful kind 😉

A little bit of planning can go a long way to achieving your goal of having 30 blogs in the first 30 days.

First thing you want to do is research your niche subject. Make sure that your niche has at least 30 topics you can write about.

If you are struggling to find 30 topics to write about it may be worthwhile to consider changing your niche.

You will struggle further on in the development of your website if you're already having trouble finding something to write about from the beginning.

Tip: Practically any niche will have more than 30 topics to write about. If you are having difficulty to thinks of things to write about then try using the Alphabet soup in Jaaxy to come up with ideas or start by typing in your niche keywords in Google and look at the Google Suggest results for inspiration.

So research your niche then try to figure out how you will be linking each blog to each other.

When starting out it's hard to link to other pages on your website as you may only have 1 or 2 other blogs. You may know that once you create another blog post later you can add a link to your current blog so having those links planned ahead of time will save you a lot of work later on.

That's where knowing which type of blog you will write for each topic will help with the website layout  planning.

What Type Of Blogs?

Typically, there are three types of blogs you can write. They are the Pillar, Staple, and response blog types.

Understanding the different types of blogs will help you in your blog writing plan so let's take a look what exactly each type of blog looks like.

1- Pillar Blog Posts

Pillar blog posts create the foundation for your website. 

  • A pillar blog post is a fundamental part of your website. It can cover many aspects of your niche website topic in one blog post.
  • The length of a pillar blog post can be over 5000-7000 words
  • The content of a pillar blog post will bring in new readers and other sites will link to it.
  • It is considered an evergreen blog post as the content will remain valuable for years.
  • All other blog posts and pages on your website will link to it as it relates to all the other types of blog posts on your site.

It is recommended that 10 pillar blog posts be created on your website within the first 30 days. That way you can link all your new blogs to those pillar posts.

When starting out your website, it's your choice whether you want to start with creating your pillar post so you have somewhere to link to when you create your staple and response posts.

You can also create all your other posts then go back to add links to your pillar posts in order to create a web of interconnected subtopics.

2- Staple Blog Posts

A Staple Blog Post can be considered as a list article.

  • Generally, it will provide an easy to read list that is familiarly titled  "11 Best Tools for..." or "Top 7 Hacks To..." etc. 
  • They are blog posts that people find to be easily shareable.
  • They can easily be in the 3000+ range of words as you describe each item listed.

It is recommended to start with at least 10 Staple Blog Posts within the first 30 days when creating your website.

Having at least 10 of these blog posts will allow for a considerable amount of linking to and from various pages within your website.

3- Response Blog Posts

A Response Blog Post answers a specific question.

  • They will provide an answer to a specific question quickly without too much fluff.
  • You will see them titled as "How To Start..." or "What is a..." etc.
  • You will want to give the answer to the question within the first or second paragraph but try and think of what their second question might be to pull them into reading your full blog post.
  • These are typically shorter in size with approx. 1500 to 2000+ words.

Once again it is recommended that you have at least 10 of these type of blog posts within the first 30 days of creating your website.

Sometimes I find it easier to start with response posts before creating my pillar posts as it may trigger some more topic ideas for my niche websites.

Create An Affiliate Page

​This is not a necessity but it can help with getting your website on the first page of SERPs faster.

When you write your first 30 blog posts on your website within the first 30 days it's recommended that you don't have affiliate links all over your website.

Actually, you don't want to have any affiliate links on your website at all if your website is new.

Search engines see affiliate links as advertising scattered all over your website and may not rank your site as well as other sites that focus only on providing helpful information.

Besides, it's not like you will have any traffic coming to your site at first in order to make any affiliate commissions anyhow. Once, your site does start getting traffic then you can take a couple of hours and add your affiliate links.

As a member with Wealthy Affiliate, I am able to link to their website without having to use an affiliate link but still earn a commission should they decide to use their services. That link can actually be perceived more as a link to an authority site as it is a very popular and engaging website.

You can learn more about how these links work by taking the full training at Wealthy Affiliate here.

If you don't have the option of not using affiliate links to monetize, then that is where having a dedicated page for your affiliate programs can be helpful.

Instead of adding affiliate links all over your 30 new blog posts, have them all link to your affiliate program page. 

It would be important to make sure that it is easy to navigate so that your reader can find what they were looking for quickly. 

The other advantage of having one centralized page, like my a tools or resource page, is that your reader may actually see other products that interest them and click on those links as well. It can become a one-stop shop for your reader.

Conclusion

At the beginning of your new website, it's not really a matter of how often but how many blog posts you need to post. 

The first month it is recommended that you post 10 pillar, 10 staple, and 10 response blog posts.

In some cases, those are all the blog posts your website will need to get 30,000+ visitors per month in about 6 months after posting them.

That's if you've chosen a niche that is not too competitive, done a good job with SEO, avoid having affiliate links all over your website and created a good web of links to and from all your sites blog posts.

After that initial content creation, you should be able to maintain your affiliate marketing website with a blog or two per week with new relevant information.

I hope that answers your question and provides some insight into what type of blog posts will get your website ranking as fast as possible.

Have you tried creating 30 blogs in one month?

I would love to hear about your experiences. Please leave your answers below.

If you have any other questions or comments please leave them below. I always reply.

Cheers

Paul​

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Click Here to Leave a Comment Below 34 comments
slowyarn - March 8, 2019

Thank you! There is some good information here. I tend to overthink my blog posts like I’m writing a complete how-to e-book for every topic in my niche. Your article got me thinking about how many list type articles I could potentially write, with a lot less work than the how-to posts. Not that I am afraid of work, but I get bogged down when I put too much research and work into every single post. 

Reply
    Paul - March 9, 2019

    There is nothing wrong if you are doing long posts to the point of creating an e-book. The question is whether it really is necessary or can you take those long posts and actually make them into an e-book where you can charge $9.89 or $69.99 even. Sometimes people don’t realize how good free information is until they actually have to pay for it. 😉 It’s like those tests people did by putting stuff at the end of their driveway with a sign that says “Free”. It would stay on the roadside for weeks. Then they put a sign that says “$50” and it’s gone within the hour.

    Wishing you the best of success.

    Cheers

    Paul

    Reply
Sammynathaniels - March 9, 2019

Creating 30 blog posts in 30 days is easier said than done. Personally, I believe anything that is worth doing is worth doing well so I’m primarily after the quality of the post, not even necessarily the number of words. I’ve seen pillar posts of just 1000 words making more sense and pulling more traffic more than that with over 4000 words. The keyword is *QUALITY*. 

Thanks for writing such a post that is an eye-opener to new affiliate marketers. I wish most of them to get to see this post. 

Reply
    Paul - March 9, 2019

    The quality of a blog post is the absolute key to the ranking first page of SERPs but when you have 10, 20, 100 other quality posts competing for the same 3-5 first spots in SERPs it will be the average 1700-1900+ word posts that will win the spot over the 1000 word posts.

    Cheers

    Paul

    Reply
Phil Lancaster - March 9, 2019

Paul, I thought I knew a lot, maybe even everything there was to know, about blog posting.

Your article has humbled me. I realize now that I have much to learn.

I appreciate that, so thank you very much.

I’ve probably written 2 of your 3 types of blog posts, but have never thought about classifying them the way you have. It’s a brilliant insight. I will use that classification for all my future posts.

30 in a month, 1 a day for the first month. I’ve achieved nothing like that. But I’m starting tomorrow, I will attempt to create 30 posts in a week and schedule them to be published over the next month. I find it’s actually easier to write one after the other, as you get some momentum going.

I already write landing pages to promote a product and link blog posts to them.

But I’m going to focus on 10 Pillar, 10 Staple, and 10 Response.

Starting today.

Reply
    Paul - March 9, 2019

    I like your idea to create the content first then have it published on your new website. That way you can take longer, maybe not in your case if you are them all in one week, but you can take longer creating your content, planning the links and introduction of each blog, then scheduling them in over 1 month. Great idea.

    Cheers

    Paul

    Reply
Achievers - March 9, 2019

Thanks for sharing this article on how often you post a new blog. I found this post helpful. I am a newbie when it comes to blogging. I have learned new things as posting a blog almost every day for the first month will give my affiliate marketing website more credibility and as well generate traffic into my blog. I have bookmarked this page for further reading and looking forward to more of your article. Thanks a lot. 

Reply
    Paul - March 9, 2019

    Remeber that this is not a guaranteed method but one that does work in most cases. Sometimes if the niche is too competitive this method of creating content for your affiliate site will not get you the 30,000+ traffic per month. Then it may only be a matter of taking longer, adding new, fresh content, and work harder at social media connections.

    Cheers

    Paul

    Reply
Kehinde Segun - March 15, 2019

Hi there

Thank you for this Informative and educative post. I have been aspiring to start working from home for a few months now. But this article will surely be helpful towards my aspiration. I totally believe having many blogs on my website actually be a good idea that will give my website quick recognition. This post will actually help me to write good content. I am glad to have read this. I need to start practicing more on how to use good keywords for my content.

Reply
    Paul - March 19, 2019

    Excellent!

    Itès always good to do some keyword research to help see what people are looking for and making sure you donèt have too much competition for your topic.

    Cheers

    Paul

    Reply
Chris - March 15, 2019

I’m very interested in this Pillar blog post angle, something I’d never really come across or heard of before, but I can see how they could stand out. 

Could a Pillar article be a sales copy post? One which is a lot longer than normal?

I’m just wondering what this Pillar article should contain considering so many visitors will end up on your website through it?

Reply
    Paul - March 19, 2019

    It can be a sales copy post but you want it to be informative as well seeing that you will be linking many of your other posts to it. The trick is to find that balance where you are providing awesome, free information and yet be able to show people that there are other sources of information, support or training out there where they may need to pay for it, and in turn, you can get a commission.

    Reply
Tarun - March 15, 2019

Hi Paul,

Really good article! I’ve been at this bloggin for close to a year now and honesty if anyone does a post a day! Hats off to them.

I managed to do 2 posts a week for the first 6 months but now im doing 1 a week but its much longer. Previous posts were around 600-1000 words but now im averaging about 2000-3000 words.

Any suggestions on how I can get ranked with long posts?

Reply
    Paul - March 19, 2019

    It seems that the average size of posts being ranked on the first page of SERPs is around 1700 words. So that means that there are some slightly higher and some smaller. The main thing you want to concentrate on is the quality and how helpful your content is. The ranking on the front page of SERPs is multifactorial. Keep in mind the length of your post is only one factor.

    The best advice is to start by writing to help people. If you have 2000 to 3000 words is great. Make sure to do your keyword research, answer the question at the beginning, then try to answer any other question people would have related to that topic.

    Cheers

    Paul

    Reply
Weird Boi - March 15, 2019

I am new to blogging, so all this is new to me but what I do understand from this is the need to have many blogs up in the first month of your blogging, as someone who intends to open a blog learning there are three types of blogs and learning what those different types are about has been quite helpful.

Reply
    Paul - March 19, 2019

    In the end, it really comes down to creating quality, helpful blog posts in a consistent manner. If it does take you longer that is not a failure, it only means that you will get to the finish line a little later. That’s more than what can be said about all those that don’t even start.

    Keep being helpful, that way you are already successful.

    Cheers

    Paul

    Reply
Linus Udochukwu Marvellous - March 15, 2019

Yes, one needs to post very well on blogs in order to keep visitors glued but the most important thing is to have great and interesting articles that are unique. Most bloggers out there only go into blogging for the money without caring about their readers or visitors. That is the major thing in blogging – the visitors.

Reply
    Paul - March 19, 2019

    Without visitors, there would be no reason to blog. Providing answers to the world is what we do as affiliate marketers. We help people and in turn, we can earn a commission. The search engines have improved their algorithms enough that those who try to cheat the system and only want to make sales are quickly found and removed from the SERPs.

    Cheers

    Paul

    Reply
Peace - March 15, 2019

Wow, Paul thanks so much for this post on ”HOW OFTEN SHOULD YOU POST A NEW BLOG?”.

I joined the Wealthy Affiliate community about a week ago and I’ve already posted one blog. I just finished writing a new blog down this morning, but I’m reluctant to post it because I need more information on how often to post blogs. 

Your article talked about three types of blogs: the pillar, staple and response blogs. And I was so excited to notice that the blog I just wrote down today is a pillar blog. I was even worried that it was too long, but now I know better, in fact, I’d add to it. 

Paul, your post is so providentially timely. Thank you. 

Reply
    Paul - March 19, 2019

    Stupendous! Remember that you are already so much more ahead than all of those people that say they want to start a blog post but never do. 

    Keep up the great work. Keep creating quality and helpful blog posts consistently and you will get there.

    Cheers

    Paul

    Reply
Seun Afotanju - March 15, 2019

Thanks for this educative post, I found out from your post that most writers do best when they’re in a steady routine. However, consistency is far more important than publishing every day. If you cannot stick to a daily schedule, it is better to create a frequency of two to three times per week that you can maintain. This way we can build a strong writing habit.

Reply
    Paul - March 19, 2019

    Correct. Consistent, quality and helpful content will get you there. 

    Cheers

    Paul

    Reply
Jay - March 15, 2019

I have always wondered how often I needed to post when I just started my blog. Although my blog is already a few months old, I was still able to grab some really important pieces of information from this post. I really had no idea about the types of blog posts and have only focused on creating posts that fall under 3000 words. I mean writing a 7000-word post is easier said than done.

Also creating posts every single day is no easy task especially if you need to perform research and write 4000 words let alone doing SEO and social media marketing. Currently, I focus on writing three posts a week as it is the best I am currently able to do.

Also from Wealthy Affiliate, we were advised to alternate writing product review posts with affiliate links and also an ordinary post without affiliate links. We were told this needs to be done alternatively. What do you think about this because you said Google does not like affiliate links round a website.

If we are to alternate our posts with reviews and ordinary post we would have somewhat of an equal number which means if I have 20 posts on my website they would be 10 on product reviews with affiliate links and 10 on ordinary posts without affiliate links.

What do you think about this? Would it affect how Google looks at our sites or is it ok?

Reply
    Paul - March 19, 2019

    I believe, if at all possible to create a new site without any affiliate links at first if you are focusing on free organic traffic.

    If your site is new and not relying on other sources of traffic then concentrate on writing blogs that only help people. That is where the 30 blogs in 30 days are suggested. Only helping people with no thoughts of making sales. That way you will be writing without thinking about making that sale, you genuinely want to help people.

    Let’s face it, when your website is new you will not have any traffic coming to your website for months. Not having any affiliate links will help your website rank that much faster, for now anyway.

    Once your site does start to get traffic and you have 30+ blog posts on your website then you can take a day to monetize your site. Go from post to post adding links in the text to your affiliate sites, add side banner links or however you want to monetize your site but it really will only take you a few hours to do that. Then it won’t be long you will see your commissions coming in.

    Cheers

    Paul

    Reply
Barrywesley - March 15, 2019

I really appreciate you for posting this article on how often should you post a new blog. It is educating and its a very important information for a newbie like me. Now I know, that a good blogger must need quality time and will definitely need to be hard working. But I will like to know,  is having less than thirty blogs, maybe twenty or twenty-five in a month will still give website credibility.

Reply
    Paul - March 19, 2019

    Creating quality and helpful content at whatever speed will be considered credible. It is better to create helpful and quality blog posts in 60 days than poor and not very helpful content in 30 days. The 30 blogs in 30 days is an excellent goal and it will help to rank faster but doing slower will only mean you will get your site ranked that much slower as well.

    Cheers

    Paul

    Reply
Yormith96 - March 15, 2019

Hi there, thanks for this eye-opening article about how often should post on the new blog website. I have just joined the blogging world and am learning new things every day before venturing fully, right now apart from learning that 30 article for a month, which means is 1 article per day, I have also learned about what you recommend for the first 30 days that it’s should be 10 pillar, 10 staple, and 10 response blog posts. I will make sure I put all these into practice for my new blogging posts.

Reply
    Paul - March 19, 2019

    It can be tough starting out a new site and getting those 30 blog posts out in one month but it is a great goal setter and it will help get your website ranked faster if you can do it.

    Cheers

    Paul

    Reply
Badhan Biswas - March 15, 2019

Hello Sir Paul,

I am a beginner of Wealthy Affiliate family. I am trying to figure out how things really work here. Some of my seniors who suggested me to join Wealthy Affiliate have told me that I would have to write some blogs on various type of topics before I start to write for others like advertising any product. I asked them how many of them I would need write. Nobody cleared my doubt how many blogs should I write. Then I was searching over the internet and guess what I found your article. This article right here of yours not just cleared my doubt how many blogs should I write on my first month but also taught me which type of blog should I write. The best part of your article was to let people know the types of blogs. 

Now I know about the pillar, staple, and response type posts are equally important for building up my career on affiliate marketing. I’ll learn how to write this type of blogs and will publish at least one of those type of blogs per day.

Take my cordial thanks for sharing this important article Mr.Paul.

Regards-

 Badhan Biswas

Reply
    Paul - March 19, 2019

    Hi Badhan,

    The number of posts in the first month is a guide to help you for that number of blog posts appears to be a good number of posts before Google decides to take a blogger seriously and start looking at getting you out of the “sandbox” (after 3 to 6 months). 

    Cheers

    Paul

    Reply
Dapoach - March 15, 2019

Its interesting posting articles on blogs especially after being a blogger for years. I must confess that it might be a little bit tedious and demanding to post one article per day for thirty days as a newbie in the blogging world but according to your advice, I also feel its a very good way to start especially after one has done very good SEO research.  Thanks so much for this eye-opening article. I hope to read more posts from you subsequently.

Reply
    Paul - March 19, 2019

    I believe it is a good way to get people starting out motivated and see how they can progress as they write their 30 blog posts. It not only helps their self-motivation but can help with SEO to have quality and helpful blog posts with the appropriate keyword research (making sure not to do keyword stuffing).

    Cheers

    Paul

    Reply
Huzefa - April 8, 2019

Great Article Help Me Alot Thanks

Reply
    Paul - April 12, 2019

    Awesome! Always happy to hear that an article has helped. Don’t hesitate to contact me again if you have any questions.
    Cheers
    Paul

    Reply

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