How Often Should You Post a New Blog?
Here is that all too common question I hear of how often should you post a new blog to your affiliate marketing website?
All new affiliate marketers ask the same question as they start writing a blog for their new website.
New affiliates see how much time and work goes into making one blog and they wonder, how many more do I have to make like this?
The current number of blogs suggested for a new website is 30 blogs in the first 30 days. That is 1 blog per day for the first 30 days but there are some further details to be aware of to ensure that you are creating blogs that will bring traffic to your website.
I am going to explain why you need so many blogs at first, when you should be posting them by creating a plan, talk about the 3 different types of posts needed, and how to link them to an affiliate page on your website.
Why So Many Blogs?
Essentially, it is suggested that you post that many blogs in the first month so that you can show the search engines that you are a new website that means business.
It can be hard to get 30 posts out in the first month but that amount of blogs seems to be the ideal amount to get a new website ranking well.
Tip: It's important to ensure that your blogs are of good quality and help your reader answer their questions. It's not only about quantity but also quality. The user experience is the most important key metric to think about when creating your website content.
In some cases, those first 30 blogs are all it takes to get a website ranking on the first page of SERPs for months and years without ever adding any new content.
So it can be really hard for the first month but then the long term payoffs can be extraordinary for years.
If you find that 30 blogs in the first month are too much then you can take longer but it's suggested that you do not take longer than 3 months.
Another way to reach your goal for 30 blogs in 30 days is to plan your blogs ahead of time as I will explain in the next section.
Plan Your Blogs
Planning? What type of affiliate does that? The successful kind 😉
A little bit of planning can go a long way to achieving your goal of having 30 blogs in the first 30 days.
First thing you want to do is research your niche subject. Make sure that your niche has at least 30 topics you can write about.
If you are struggling to find 30 topics to write about it may be worthwhile to consider changing your niche.
You will struggle further on in the development of your website if you're already having trouble finding something to write about from the beginning.
Tip: Practically any niche will have more than 30 topics to write about. If you are having difficulty to thinks of things to write about then try using the Alphabet soup in Jaaxy to come up with ideas or start by typing in your niche keywords in Google and look at the Google Suggest results for inspiration.
So research your niche then try to figure out how you will be linking each blog to each other.
When starting out it's hard to link to other pages on your website as you may only have 1 or 2 other blogs. You may know that once you create another blog post later you can add a link to your current blog so having those links planned ahead of time will save you a lot of work later on.
That's where knowing which type of blog you will write for each topic will help with the website layout planning.
What Type Of Blogs?
Typically, there are three types of blogs you can write. They are the Pillar, Staple, and response blog types.
Understanding the different types of blogs will help you in your blog writing plan so let's take a look what exactly each type of blog looks like.
1- Pillar Blog Posts
Pillar blog posts create the foundation for your website.
- A pillar blog post is a fundamental part of your website. It can cover many aspects of your niche website topic in one blog post.
- The length of a pillar blog post can be over 5000-7000 words
- The content of a pillar blog post will bring in new readers and other sites will link to it.
- It is considered an evergreen blog post as the content will remain valuable for years.
- All other blog posts and pages on your website will link to it as it relates to all the other types of blog posts on your site.
It is recommended that 10 pillar blog posts be created on your website within the first 30 days. That way you can link all your new blogs to those pillar posts.
When starting out your website, it's your choice whether you want to start with creating your pillar post so you have somewhere to link to when you create your staple and response posts.
You can also create all your other posts then go back to add links to your pillar posts in order to create a web of interconnected subtopics.
2- Staple Blog Posts
A Staple Blog Post can be considered as a list article.
- Generally, it will provide an easy to read list that is familiarly titled "11 Best Tools for..." or "Top 7 Hacks To..." etc.
- They are blog posts that people find to be easily shareable.
- They can easily be in the 3000+ range of words as you describe each item listed.
It is recommended to start with at least 10 Staple Blog Posts within the first 30 days when creating your website.
Having at least 10 of these blog posts will allow for a considerable amount of linking to and from various pages within your website.
3- Response Blog Posts
A Response Blog Post answers a specific question.
- They will provide an answer to a specific question quickly without too much fluff.
- You will see them titled as "How To Start..." or "What is a..." etc.
- You will want to give the answer to the question within the first or second paragraph but try and think of what their second question might be to pull them into reading your full blog post.
- These are typically shorter in size with approx. 1500 to 2000+ words.
Once again it is recommended that you have at least 10 of these type of blog posts within the first 30 days of creating your website.
Sometimes I find it easier to start with response posts before creating my pillar posts as it may trigger some more topic ideas for my niche websites.
Create An Affiliate Page
This is not a necessity but it can help with getting your website on the first page of SERPs faster.
When you write your first 30 blog posts on your website within the first 30 days it's recommended that you don't have affiliate links all over your website.
Actually, you don't want to have any affiliate links on your website at all if your website is new.
Search engines see affiliate links as advertising scattered all over your website and may not rank your site as well as other sites that focus only on providing helpful information.
Besides, it's not like you will have any traffic coming to your site at first in order to make any affiliate commissions anyhow. Once, your site does start getting traffic then you can take a couple of hours and add your affiliate links.
As a member with Wealthy Affiliate, I am able to link to their website without having to use an affiliate link but still earn a commission should they decide to use their services. That link can actually be perceived more as a link to an authority site as it is a very popular and engaging website.
You can learn more about how these links work by taking the full training at Wealthy Affiliate here.
If you don't have the option of not using affiliate links to monetize, then that is where having a dedicated page for your affiliate programs can be helpful.
Instead of adding affiliate links all over your 30 new blog posts, have them all link to your affiliate program page.
It would be important to make sure that it is easy to navigate so that your reader can find what they were looking for quickly.
The other advantage of having one centralized page, like my a tools or resource page, is that your reader may actually see other products that interest them and click on those links as well. It can become a one-stop shop for your reader.
At the beginning of your new website, it's not really a matter of how often but how many blog posts you need to post.
The first month it is recommended that you post 10 pillar, 10 staple, and 10 response blog posts.
In some cases, those are all the blog posts your website will need to get 30,000+ visitors per month in about 6 months after posting them.
That's if you've chosen a niche that is not too competitive, done a good job with SEO, avoid having affiliate links all over your website and created a good web of links to and from all your sites blog posts.
After that initial content creation, you should be able to maintain your affiliate marketing website with a blog or two per week with new relevant information.
I hope that answers your question and provides some insight into what type of blog posts will get your website ranking as fast as possible.
Have you tried creating 30 blogs in one month?
I would love to hear about your experiences. Please leave your answers below.
If you have any other questions or comments please leave them below. I always reply.
Sign-Up To Wealthy Affiliate For FREE Today!
See why I and over 1.4 Million members trust Wealthy Affiliate to manage their online business
No Credit Information Required